Feminism And Social, Political, And All Other Rights Of Women

According to the website Dictionary.com feminism is â€Å"the doctrine advocating social, political, and all other rights of women equal to those of men.† While that statement is not necessarily wrong, it is awfully vague. The reason this statement is so vague is, according to many researchers, because feminism is an incredibly complex concept with many different interpretations. Susan Hekman (2013), for example, interprets feminism to be a radical movement that challenges the very fundament of modernism, which is a repeated theme in her studies. Despite this broad statement and the general definition it provides, Hekman does acknowledge that feminism is not simply one uniform concept, but rather, a plethora of interpretations, which she calls â€Å"feminisms.† One form that she describes is Marxist/Socialist feminism, which is derived from modernist roots and generally speaking, rejects liberalism. The other form that is mentioned in her research is contemporary fe minism, which primarily relies on liberal ideas. From those two broad groups different subcategories of feminism are formed, not only by societies but also by individuals. Despite the clear differences between the two main forms of feminism, and truthfully, any feminism, they are all based on challenging the masculine versus feminine dichotomy that is so prominent in society. Through diligent research by another female writer, by the name of Nancy F. Cott, one will see a strange occurrence within the femaleShow MoreRelatedLiberal Feminism vs. Radical Feminism Essay1490 Words   |  6 PagesLiberal Feminism and Radical Feminism The goal of feminism as both a social movement and political movement is to make women and men equal not only culturally, but socially and legally. Even though there are various types of feminism that focus on different goals and issues, the ultimate end to feminism is abolishing gender inequality that has negative effects on women in our society. The issues and goals that a feminist may have are dependent on the social organization or the type of economicRead MoreDoes Feminism Create Equality?1037 Words   |  5 PagesDoes Feminism Create Equality? Feminism is an umbrella term for people who think there is something wrong with the idea that gender has the capability to limit an individual’s social and political right. Even if there is inequality between men and women, feminism has never been the main reason to give women their civil rights. Feminism started among European activists in the 19th century, when women were not treated equally and were not elected to high positions of power. Indeed, it sought to eliminateRead MoreFeminism : Women s Role1541 Words   |  7 Pages Feminism has had a tremendous result on women’s roles in society and in their everyday life. After a while, women got sick of living a strict lifestyle. They became tired of staying caged in their houses, cooking, and cleaning, and not being able to do what they truly wanted and so desired. So, they decided that they wanted this no more and needed to do something to put a stop to this and make change. What they really wanted was equality between men and women and wanted the same opportunities thatRead MoreFeminism : A Social, Economic, And Social Equality Of The Sexes1465 Words   |  6 PagesFeminism. This seemingly harmless word can ruin or heighten a person’s reputation, it can give someone new views on the world, it can destroy relationships, it can build new ones; this single word can change lives. Most people categorize â€Å"feminism† as a code for women that tells them to hate men, not shave, burn bras, be vegan, and if there is any time left over maybe, just maybe, to fight for women’s rights. Now, there are definitely feminists that fulfill this stereotype but the vast majority ofRead MorePolitical Ideology And The Public Policies1527 Words   |  7 PagesPolitical ideology is known to be a set of ideas on a broad range of issues concerning government and politics and the public policies used to achieve its goals. Ideologies are used to describe and understand the world as it is through human nature, historical events, realities in the present, future possibilities, and reaching social, economic and political ideals (Jost, Federico and Napier, 309). Conservatism, anarchism and feminism all have attributes of political ideology and are relevant toRead MoreFeminism And Women s Suffrage Essay1360 Words   |  6 PagesFeminism is a critique of patriarchy, on the one hand, and an ideology committed to women’s emancipation on the other. The feminist movement can be see mainly in 3 stages in the UK. It can be argued that feminism had its day due to lack of momentum behind a third and fourth stage of its movement resulting in a decline of feminism in this generation. In this essay, I will be focusing more attention on the first and second waves of feminism compared to third stage of feminism. The first wave of feminismRead MoreFeminism And The United States1540 Words   |  7 Pages Feminism in the United States â€Å"I think it is right that I am paid the same as my male counterparts. I think it is right that I should be able to make decisions about my own body. I think it is right that women be involved on my behalf in the policies and decisions that will affect my life. I think it is right that socially, I am afforded the same respect as men,† stated by the U.N Women Goodwill Ambassador Emma Watson, a strong feminist activist. In society today, women need feminism in orderRead MoreThe Social Philosophies On The Race Theory And Feminism Approaches1316 Words   |  6 PagesThis paper will address and define the social philosophies on the Race Theory and feminism approaches. These theories will be explained of how it is understood, compared and contrasted through examples of social justice, and examples of injustice. The Race theory is viewed as a self-conscious way of thinking. It is referred to as ideas of human differences beginning from ancient times to today. Racism is made up of practices and commitments deriving from racial hierarchies. However, the thoughtRead MoreFeminism And The Reality Behind Feminism Essay913 Words   |  4 Pagesagree that men and women are equal in the aspect of social, political, and economic rights. Ironically the respondents agree with what feminism stands for. The confusion is the result of several negative connotations associated with the term. Such associations led to believe that feminists are â€Å"man-hating,† resulting in the comparison of the derogatory term â€Å"feminazi† first used by Rush Limbaugh. The discrepancy between the stereotypical view of feminism and the reality behind feminism is due to the differentRead MoreFeminism And The Feminist Movement Essay1292 Words   |  6 Pages Over all, the push for women s suffrage and rights was strong, but further enhanced by leaders like Alice Paul and Jane Addams. The idea of equal rights for all was further scrutinized and contested after civil rights were granted to former slaves. Women began to push for similar equality as illustrated through the feminist movement. The feminist movement became very large and sprouted subsections, one being a subsection of feminism known as social feminism. This branch of feminism was more

The Theories Of Maslow s Theory - 2929 Words

1. Executive Summary Maslow’s motivational theory, as one of the well known motivational theories in human behavior at work, is widely used in employee motivation. For managers, Maslow theory has a number of implications. In this report, we will analyze the practice of Maslow’s motivational theory in business and exam its effectiveness by looking at how entrepreneur apply this theory to different types of managerial levels, which categorized as non-managerial employees, first-line managers, middle managers and senior managers as well. Also this report states some flaws of the theory. Based on the analysis of various cases, we will make some suggestions about how can today’s managers apply Maslow’s theory in a more effective way in†¦show more content†¦However, in order to accomplish these goals, those five needs are required to fulfill. There are five levels in a triangle and each level represents a goal or one of our needs. The pyramid structure can be break down into five levels. The most basic need is physiological needs, which appears at the bottom, defined as things we need to survive. For next step up is the safety needs, which can be described as people’s need to have a security place to live and work. The former two needs we mentioned are categorized as basic or lower needs. In the middle level is the emotional needs or the belonging needs, which refers to our willingness to have a sense of belonging or build relationship with surrounding people. Next level is esteem needs, which are things that make us feel good or significant. Each time a lower needs is fulfilled, you then can move up to the next needs until you reach the top, which is self-actuation. According to Maslow, self-actualization indicates that people are eager to achieve humans full potential and reach out of the world. The latter two needs that Maslow hierarchy chart show are higher needs. Therefore, Maslow’s hierarchical needs theory mai nly focuses on what actually motivates people to do the things they do, to behave the way they behave. In later years, Maslow expanded this theory into eight-hierarchy level of needs. However, in this paper, we won’t cover the revised version of his

Changes and Improvement in Recruitment and Training Free Essays

Changes and Improvement in Recruitment and Training of Business Company: With a reference to 7-Eleven Corporation Abstract Purpose – This essay aims to account for the ways in which recruitment and training deeds are changing with an instance of 7-Eleven Corporation and to point out the reasons for the main changes and improvement in the process of training and recruitment of a business company. Findings – The essay indicated that the methods of recruitment and training process of business companies or organizations, is increasingly focused on a sophisticated, objective and effective way, which adding modern training methods to the recruitment system such as e-leaning and multi-skills training. Keywords Recruitment, Training, 7-Eleven Paper type Viewpoint 1. We will write a custom essay sample on Changes and Improvement in Recruitment and Training or any similar topic only for you Order Now Introduction Recruitment and training is an essential process for business and organizations of searching for and offering potential Job for applicants in sufficient quantity and quality so that employers can obtain the most suitable candidates to fill in their Job vacancies (Brains, M. , 2008). Nowadays, business recruitment and training has become one of the tough challenges for corporations who have realized that the future of their organizations depends on the recruitment and selection of the best among an increasing number of employees. However, it seems that attracting a large umber of applicants is still not a major problem but recruiting the right applicants is the main concern of many employers. Therefore in order to analyses the recent developments in recruitment and training sessions, this essay will present the changes of recruitment and training needs with an example of 7-Eleven Corporation. Then have a little discussion about the reasons of the main changes and how can the corporation do to improve the process of recruitment and selection. 2. The process of recruitment and training in 7-Eleven 7-Eleven Corporation is the world’s largest operator, franchiser, and licensor of nonviolence stores, primarily operating as a franchise, with more than 50,000 outlets located in 16 countries (Wisped, 7-Eleven, 2014). Based on its large market and business expansion, 7-Eleven needs to recruit thousands of employees every year. 7- Lenten Company owns a very professional training system. Normally most employees are begin recruited in November and their selection processes run in the Spring for a period of a few months. Within this period of time, the applicants would be strictly demanded with their professional skills. Take the retail employee training f 7-Eleven as an example, training of frontline retail employees falls into three main categories: (1) Operational. (2) Customer service. (3) Leadership (Irreproachableness. Com, 2014) Operational training is the most essential part to the business operation, which includes how to operate a cash register, how to inventory merchandise shipments, how to make a super hamburger, etc. Customer service training is aiming at providing employees with product knowledge as well as relationship and selling skills. Subjects often include how to handle troublesome customers and how to suggest appropriate add-ones to the purchase of particular product. Leadership training gives select individuals the business and relationship skills they need to advance in- to managerial positions (Wisped, 7-Eleven, 2014). 3. Ways in which recruitment and training needs are changing In the few five years, (Youth, 2014), the training process of 7-Eleven had individually changed. In order to gain a more competitive position in products sales marketplace, the business recruitment department of 7-Eleven has eagerly adopted computer-based training or â€Å"e-learning†. Take a food production department as an example, on average, it might take eight hours of training before an employee becomes productive. However, employees are taught to reduce those eight hours of training to six hours through some e-learning and other electronic Job aids on the Job, which lead to gain productivity and reduce training costs. It’s exactly the kind of e-learning that I think is most effective,† says Schooled (Youth, 2014), â€Å"It’s learning that’s needed, and it’s put into practice immediately. † Another interesting research (Brains, M. , 2008) notes that, there is an increasing number of employers tend to expect newly applicants to have good transferable skills, as well as former working experience, rather than only excellent acad emic grades. 4. Reasons for these changes (1) It is obviously showed that the development of e-learning lessons for the training program is partly because of the widespread use of new technology (Irreproachableness. Mom, 2014). The internet started to dominate the process of recruitment as more and more business companies used the internet for advertising vacancies, testing online and even online purchasing. (2) Secondly, the purpose of emending of transferable skills for newly employees is to develop their multi-skills including communication skills, problem-solving ability, IT skills, etc,. (3) Further more, instead of higher education qualification or fantastic academic grades, the relevant working experience is highly concerned to the recruitment and training process. For instance, the retail training in 7-Eleven, if an employee used to have a Job in other convenience stores or work as salesmen, it would be quite essay to catch the new position in 7-Eleven. The only thing for him might be acquainted with the new reduces. 5. Improvement of recruitment and training process (1) Firstly, with the growing tendency to the needs of computer technology, the most popular method of recruitment is the internet learning session (Berger, Z. , 2008). The employers encourage e-mail applications, online applications and even online testing. Each above could be a effective way to exam the employees about IT skills. (2) As to the needs of working experience and flexible skills for the employees, a further improvement indicates that the employers can take the training strategy of â€Å"transfer he position†, which means an employee would be trained in different departments of equal time period. The employees would be dramatic benefited from various types of work. Meanwhile, the company they served would also have a better observation of the employees of what the perfect position for each individual. . Conclusion The analysis has shown that the methods of recruitment and training process of all employers, regardless of organizational size or business type, is increasingly focused on a sophisticated, objective and effective way. Comparing with the type or level of lubrication acquired, many employers become more interested in the transferable skills of applicants (such as communication skills, problem-solving ability and learning capability). Therefore, the recruitment and training process has become more practical, rather than theoretical. How to cite Changes and Improvement in Recruitment and Training, Papers

Vegetation Canopy Lidar Mission Possible Essay Research free essay sample

Vegetation Canopy Lidar Mission: Possible Essay, Research Paper Vegetation Canopy LIDAR Mission: Possible Since the beginning of clip, human activities that have been changing the Earth and its ambiance have caused the Earth to warm by about one grade Fahrenheit since the late nineteenth century. Whether these activities were indispensable or otiose, the effects on and environing Earth are countless. For illustration, a heater Earth could take to the spread of diseases, runing polar ice caps, withdrawing glaciers, and a alteration in precipitation forms ( Gay 21 ) . Recently, scientists have concluded that this displacement of clime due to the buildup of nursery gases, in portion, might be accredited to the popular pattern of deforestation. Because human activities have altered the chemical composing of the ambiance, scientists have developed laser-based detectors to map the construction of flora in the universe # 8217 ; s woods. Some of course happening nursery gases such as H2O vapour, C dioxide, methane, azotic oxide, and ozone are released into the ambiance through the normal methods of firing fuel and transporting coal ( McCuen 15 ) . Certain human activities add to the degrees of these of course happening gases. Greenhouse gases that are non of course happening are called CFC, hydroflurocarbons, and PFCs. These are generated by industrial procedures ( # 8220 ; Global Warming # 8221 ; 1 ) . Scientists believe that deforestation is a major subscriber moving to increase or diminish C into the ambiance, in bend, potentially speed uping or suppressing planetary heating. To day of the month, scientists can merely contend how much C dioxide is being emitted into the air from the cutting down of woods. Therefore, scientists have developed a laser-based detector to find this enigma. Land based LIDAR systems were introduced in the early 1960s, and were used to supervise the ozone and upper ambiance. Then in the 1970s, airborne LIDAR devices were developed to widen local positions to regional graduated tables ( Roach 2 ) . The first space-borne LIDAR, which provided the first elaborate planetary profiles of the multi-layered construction of clouds, flew aboard NASA # 8217 ; s infinite bird in 1994. Today, the Vegetation Canopy LIDAR Mission, led by Dr. Ralph Dubayah of the University of Maryland, will be the first launching of a light sensing and ranging ( LIDAR ) device on a orbiter to supply scientists with a expression at Earth # 8217 ; s environment. This launching will be known as the Vegetation Canopy LIDAR Mission ( Isbell 1 ) . The Vegetation Canopy LIDAR Mission will let scientists to measure a entire stock list of how much C is in the universe # 8217 ; s woods ( Higgins and Roach 1 ) . Obtaining an stock list of the perpendicular construction of woods across Earth # 8217 ; s surface is possible because the Vegetation Canopy LIDAR Mission will map in three dimensional format the # 8220 ; direct measuring of tree highs, forest canopy construction, and derived parametric quantities such as planetary biomass with at least 10 times better truth than bing appraisals # 8221 ; ( Isbell 1 ) . Such information will supply an update of planetary forest wellness every bit good as produce an approximative count of how much C the woods hold. Knowing how much C Earth # 8217 ; s woods hold is a cardinal factor in clime alteration economic sciences ( Roach 1 ) . At this point, scientists are able to cipher the above-ground biomass of a wood and they know that about 50 per centum of a wood # 8217 ; s biomass is made up of C. With the information from the Vegetation Canopy LIDAR Mission, they can gauge the sum of C contained in the woods ( Higgins and Roach 2 ) . These maps will besides assist scientists place degraded Ar Emergency Alert Systems in the woods. Because of cloud screen, many of import ecosystem belongingss of the flora and surface of wet conditions of the woods can non be adequately assessed ( Consuming 715 ) . The Vegetation Canopy LIDAR Mission has the ability and truth to pierce cloud screen which will work out this job. Most instruments used by scientists to detect Earth can non project through the thinnest of clouds without bring forthing a deformed image ( Roach 1 ) . In add-on, bio-diversity surveies can utilize the Vegetation Canopy LIDAR Mission’s comprehensive appraisals of a forest’s construction to place and supervise habitat countries. The Vegetation Canopy LIDAR Mission will besides aide in the anticipation of conditions forms because the measurings it can take aid in the apprehension of air current flow over the Earth. The Vegetation Canopy LIDAR Mission will utilize five optical masers that send pulsations of energy to the Earth # 8217 ; s surface. Photons from the optical masers resile off foliages, subdivisions, and the land so reflect back to the instrument. The Light Detection and Ranging ( LIDAR ) device is the same type of device as the Radio Detection and Ranging ( RADAR ) , but the energy beginnings are different. LIDAR devices are active distant detectors since they include the light beginning ( Cross 1 ) . The Vegetation Canopy LIDAR Mission uses pulsed radio detection and ranging from a single-instrument, a little ballistic capsule, 400 kilometre height, planetary remote detection of tree canopy tallness, perpendicular distribution of intercepted surfaces in the canopy, and land topography. The LIDAR instrument for the Vegetation Canopy LIDAR Mission is the Multi-Beam Laser Altimeter ( MBLA ) . This device has five optical maser senders, a big receiving system telescope, a set of five sensors and laser-pulse analysis electronics, computing machine informations electronics, and a indicating angle measurement system. # 8220 ; The primary function for MBLA in measuring of the Earth # 8217 ; s flora canopy is enabled by the related techniques of optical maser pulse time-of-flight measuring and optical maser pulsation form analysis that constitute a LIDAR capableness for distant detection of the Earth # 8217 ; s surface # 8221 ; ( Doherty 1 ) . The laser-based detectors ( LIDAR ) operate in fundamentally the same mode as RADAR. The Vegetation Canopy LIDAR will fire out pulsations of optical maser radiation and the LIDAR collects the photons with optical telescopes ( Roach 2 ) . By analysing the returned signals, scientists receive a direct measuring of all the information the devices offer ( Higgins and Roach 2 ) . The Vegetation Canopy LIDAR Mission is scheduled to be launched into infinite in September 2000. It will go up from Alaska # 8217 ; s Kodiak Launch Complex ( Higgins and Roach 3 ) . NASA and the University of Maryland are working together to be after other launchings of laser-based orbiters into orbit. In July 2001, a optical maser instrument will sit aboard a orbiter to map the surface of Earth # 8217 ; s ice sheets. This mission will bring forth consequences with a perpendicular declaration of merely four inches. A comparing of this new informations over several old ages will enable scientists to cipher the sum of ice that has been lost due to planetary heating and has contributed to a rise in sea degrees. In the twelvemonth 2003, scientists are be aftering to implement laser-based detectors on a mission to mensurate the chemical composing and construction of clouds to better clime prognosiss ( Roach 2 ) . These exciting and advanced missions will present their first scientific d iscipline consequences in a small over three old ages. Not merely are these exciting and advanced missions capable of bring forthing fast consequences, but besides they are cost-efficient for NASA # 8217 ; s budget. These missions will supply the replies to # 8220 ; emerging research inquiries that will further spread out the scientific cognition of the Earth # 8221 ; ( Isbell 1 ) .

South Beauty Group Case Analysis free essay sample

Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy (Ireland, Hoskisson and Hitt, 2011, p. 4). RCC model Resources Tangible Resources |Observations | |Financial Resources |South Beauty Group’s estimated revenue in 2007 was RMB 384 million. | |Organization Resources |South Beauty Group’s structure has 2 divisions: head office functions and restaurant operations. | | |The head office manages the finances, HR, RD marketing, quality control of food supply and strategy of | | |the company. | |Individual restaurants manage its own operation, and a department specialise in managing and setting up | | |franchises. | |Physical Resources |As at 2007, South Beauty Group owns a total of 20 restaurants, 13 in Beijing, and 6 in Shanghai and 1 in| | |Chengdu. | | |Locations of restaurants are placed at office building in major cities in order to attract its target | | |customers. | |Has a central kitchen to prepare uncooke d raw material and main dish packets, and send to its various | | |restaurants for cooking. | |Technological |Establish its own CRM system to record customer information. We will write a custom essay sample on South Beauty Group Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page | | |Built an ERP system for purchasing process and to control key financial variables. | | |Uses remote conference system to enhance internal communication between all its restaurants. |Intangible Resources |Observations | |Human Resources |Waiters are trained at the company’s training center for a duration of 3 months. Restaurant managers are| | |to undertake a two years on-the-job training program. | | |Recruited Chinese executives from Coca-Cola and MacDonald’s. | | |Engage consulting firm to create new people management system to motivate workers. |Innovation Resources |Has an independent RD team to create new dishes. | | |Combines Chinese and Western cuisine and creates original new flavors. | | |Developing healthy and stylish cuisine. | |Reputational Resources |2007’s top 100 restaurants companies in China, ranked 72. | Capabilities |Functional Area |Capabilities | Distribution |Uses computer software to calculate the amount of raw materials used, the number of dishes sold and | | |check the stocks of materials. | |Human Resource |Employs managers from Coca-Cola and Macdonald’s | | |Engage consulting firm to create new people management system to motivate workers. | |Management Information System |Establish its own CRM system to record customer information. | |Built an ERP system for purchasing process and to control key financial variables. | | |Uses remote conference system to enhance internal communication between all its restaurants. | | Competitor analysis focuses on each company which a company directly competes. South Beauty Group positions itself as a high-end Chinese dinner segment, thus it does not compete directly with ordinary restaurants, fast food chain restaurants and hot pot restaurants. South Beauty Group focus on Sichuan cuisine, therefore it does not compete with other high-end restaurants in term of cuisine. Nonetheless, they are considered competitors. The main competitor is identified; it is the local fast food chain, Kungfu. Currently it has 200 restaurants, and it plans to open 2,000 restaurants by 2012, and establishing three logistics centers in China for raw material procurement, delivery and food processing. In this analysis, we look at the future objectives, current strategy, assumptions and capabilities of South Beauty, and the response of competitors. Future Objectives South Beauty Group seeks to expand its restaurant business domestically and internationally. Emphasis should be placed in its domestic market, which is to expand and create awareness locally, before expanding to the international market. There are risks involved, as expansion requires financing. Currently, South Beauty Group uses its earned profit to reinvest. They are seeking IPO to finance its future expansion. Current Strategy South Beauty Group positions itself as a high-end Chinese dinner segment. The current strategy is to continue creating new and innovative dishes to have competitive advantage over its competitors. They seek to venture to new businesses such as airline catering and to sell semi-cooked frozen food in retail outlets. These are ways to diversify its business. Assumptions South Beauty does not operate under a status quo; they seek to expand locally and to the international markets. Competitors will seek to improve and expand as well. South Beauty must be a market leader to venture into new markets and different businesses to outsmart competitors. Capabilities The strengths of South Beauty are having trained staff and its ability to come out with new and stylish dishes. The weakness is the lack of marketing in creating awareness among consumers. South Beauty Group must continue to build on its strengths, and improve its weakness by having more aggressive marketing strategy. South Beauty is ranked 72 among the Chinese catering industry. It is not a bad result, but there are rooms for improvement. Yum! Brands is ranked 1st in China’s catering industry, with annual revenues of more than RMB 11 billion (Ireland, Hoskisson and Hitt, 2011, p. 159). South Beauty has a big gap in term of the profit earned. Response Competitors will seek to expand and explore into other businesses. South Beauty should quicken its pace on its new businesses in airline catering and sell semi-cooked frozen food in retail outlets. The objective is to be ahead of its competitors. Question 3 Strengths Making use of technology to enhance the process is a wise choice and is necessary to provide an edge over competitors in many different areas, such as to track sales, procurements and store customers details will prove useful in the long run. South Beauty Group positions itself as a high-end Chinese dinner segment, thus it does not compete directly with ordinary restaurants, fast food chain restaurants and hot pot restaurants. South Beauty Group focus on Sichuan cuisine, therefore it does not compete with other high-end restaurants in term of cuisine. Trainings are procided for staff. Waiters are trained at the company’s training center for duration of 3 months. Restaurant managers are to undertake a two years on-the-job training program. South Beauty Group is able to recruit Chinese executives from Coca-Cola and MacDonald’s, proves that it has positions itself well to attract talents and managers. South Beauty Group has an independent RD team to create new dishes. Under tight assessment, only 2 percent of all new dishes are launched (Ireland, Hoskisson and Hitt, 2011, p. 156). Its cuisine combines Chinese and Western cuisine and creates original new flavors. It also develops healthy and stylish cuisine. Weaknesses The weakness lies in its marketing. South Beauty Group needs a more aggressive and consistent advertising campaigns. South Beauty Group is part of 2008 Beijing Olympics food catering provider. In doing so, it creates more customers’ awareness of South Beauty Group’s restaurants. As the Olympics caters to 13 million athletes, media reporters, support personal and other guests for a duration of 3 months, in which 30 percent is Chinese cuisine (Ireland, Hoskisson and Hitt, 2011, p. 163). This is a very good marketing aspect if they are able to provide good food and service. Not to mention that it will generate additional revenue, this will impact greatly on South Beauty Group balance sheet. Opportunities An opportunity is a condition in the general environment that if exploited effectively, helps a company achieve strategic competitiveness (Ireland, Hoskisson and Hitt, 2011, p. 35). China has the biggest population in the world, and it is a fast developing nation. Judging by the demographics and economics of China, and food being a necessity, it appears to be a good business venture. Annual expenditure per capita on restaurant meals increased from an estimate of USD65 in 2004 to USD105 in 2007. The figures in more advanced cities such as Shanghai and Beijing are higher up to five times national average. And South Beauty Group operates mainly in these two cities. South lay a part in 2008 Beijing Olympics as a Chinese cuisine provider. As a food supplier to Olympics Games, South Beauty Group will undergo a critical technical transition in terms of the food and process standardization and logistics capacity. South Beauty Group needs to upgrade their operations in order to cater to the large scale requirements of the Olympics Games. Through this transition, if successful, it will fare well for South Beauty Group’s position in China’s catering industry in the future (Ireland, Hoskisson and Hitt, 2011, p. 163,164). Threats A threat is a condition in the general environment that may hinder a company’s efforts to achieve strategic competitiveness (Ireland, Hoskisson and Hitt, 2011, p. 35). The threat lies in the legal aspect, whereby copiers enjoy local protection in cities which South Beauty Group has not entered. This is a serious issue, as branding is very important for any company, especially in the food catering industry. Innocent consumers are tricked into going these fake restaurants which may provide poor service, which in turn affects the reputation of South Beauty Group. Using porter 5 forces, we determine that the food catering industry has a very low barrier of entry. Competitor can come in any time with a low budget. The bargaining power of customers is high, as they have many choices even in terms of high-end dinner restaurants. Sichuan cuisine is South Beauty Group’s main focus, although not many high-end restaurants engage in using the similar cuisine, customers have choices of other cuisines such as Guangdong, Jiangsu and Zhejiang cuisines. Conclusion In conclusion, knowing the SWOT, South Beauty Group must continue to build on its strengths of using technology and have trained staff and experienced managers. Staff retention and attract more talents into the company is very important. South Beauty Group must exploit the different opportunities given, in order to gain competitive advantages over its competitors. The threat is a pressing issue, in term of the legal aspect in China. The company must continue to explore ways to protect its branding, such as entering into different markets in other cities, to get hold of its branding rights. The weakness lies in the marketing aspect, which South Beauty Group must be more aggressive in promoting its restaurants. It has to come out with a good marketing plan to build on its branding as high-end restaurants. Question 4 A business level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product market (Ireland, Hoskisson and Hitt, 2011, p. 90). There are five business level strategies, and from my analysis, South Beauty Group uses the differentiation strategy. This strategy has a board target in competitive scope, and focus on uniqueness in competitive advantage. The differentiation strategy is defined as an integrated set of actions taken to produce goods or services at an acceptable cost that customers perceive as being different in ways that are important to them (Ireland, Hoskisson and Hitt, 2011, p. 102). Taken from the case study Ireland, Hoskisson and Hitt 2011, Luo Yun explained that: We focused on brand differentiation to cater to a wide range of customers. Thus, South Beauty Group target business people aged 30-45 years. LAN Club targets successful businesspeople aged over 45 years. SUBU targets younger and more fashionable office workers (p. 56). The value chain is used to determine if a firm is able to link the activities required to create value by using the differentiation strategy (Ireland, Hoskisson and Hitt, 2011, p. 103). Below are the value-creating activities associated with differentiation strategy: |Primary Activities |Value Created |Analysis | |Inbound Logistics |Yes |Have 2 central kitchens (Beijing and Shanghai) to prepare uncooked raw material and main dish packets. | |Operations |Yes | Individual restaurants manage its own operation. |Outbound Logistics |Yes |Food menu are standardized mainly due to central kitchens. | |Marketing and Sales |No |In need of more aggressive and consistent advertising campaigns. | |Service |Yes |Trained Staff. | |Secondary Activities |Value Created |Analysis | |Procurement |Yes |System to track sales and procurements of raw materials | |Technological |Yes |Establish its own CRM system to record customer information. |Development | |Built an ERP system for purchasing process and to control key financial variables. | | | |Uses remote conference system to enhance internal communication between all its restaurants. | |Human Resources |Yes |Waiters are trained at the company’s training center for duration of 3 months. Restaurant managers are| |Management | |t o undertake a two years on-the-job training program. | | | |Recruited Chinese executives from Coca-Cola and MacDonald’s. | |Firm Infrastructure |Yes |South Beauty Group’s structure has 2 divisions: head office functions and restaurant operations. | | |The head office manages the finances, HR, RD marketing, quality control of food supply and strategy | | | |of the company. | | | |Each restaurant manages its own operation, and a department specialise in managing and setting up | | | |franchises. | The five forces of competition is used to explained how South Beauty Group uses differentiation strategy to position itself to earn above-average returns. |Function of Five Forces |Threat |Case Analysis | |Threat of New Entrants |High |Low barrier of entries, competitors are able to join the industry easily. |Bargaining Power of |Low |There are many suppliers, thus South Beauty Group is able to negotiate for better prices due to | |Suppliers | |its large orders | |Bargaining Po wer of Buyers |High |There are many restaurants, and customers have choices. | |(Customers) | | | |Product Substitutes |High |There are others Chinese cuisines not served in South Beauty Group’s chain of restaurants. Serves| | | |mainly Sichuan cuisines. | |Rivalry among Competing |High |There are many high-end Chinese restaurants. | |Firms | | | Using differentiation strategy, there is a risk that customers may decide that the price differential between the differentiator’s product and cost leader’s product is too large (Ireland, Hoskisson and Hitt, 2011, p. 105). In view of this, South Beauty Group may be offering differentiated features that exceed target customers’ need. South Beauty Group will be vulnerable to competitors if the competitors are able to offer a combination of features and prices that are in line with customers’ need (Ireland, Hoskisson and Hitt, 2011, p. 105). There is risk that the differentiated product becomes less valuable if imitation by competitors causes customers to perceive that they offer the same service and goods, but at a lower price (Ireland, Hoskisson and Hitt, 2011, p. 106). The customers’ experience may narrow their perceptions of the value of the differentiated features (Ireland, Hoskisson and Hitt, 2011, p. 106). Counterfeiting is another risk. Counterfeits may bear trademark that is identical to South Beauty Group. South Beauty Group spent highly on the restaurants interior design. They acknowledged that customers come to their restaurants not just for the food, but the ambience as well. They employ well-known interior designers to create different decoration for each restaurant, spending of an average USD 1 million for each restaurant. The luxury LAN club which targets high-end customers has a total investment of USD 13 million on the restaurant (Ireland, Hoskisson and Hitt, 2011, p. 156). Meal prices are more expensively priced to cover cost, and restaurants are placed in high-end office buildings. This combination develops the upper middle-class brand image (Ireland, Hoskisson and Hitt, 2011, p. 156). South Beauty Group has an independent RD team to create new dishes. Under tight assessment, only 2 percent of all new dishes are launched (Ireland, Hoskisson and Hitt, 2011, p. 156). Its cuisine combines Chinese and Western cuisine and creates original new flavors. It also develops healthy and stylish cuisine. South Beauty Group uses technology to further differentiate itself. They established its own CRM system to record customer information. They built an ERP system for purchasing process and to control key financial variables. They use remote conference system to enhance internal communication between all its restaurants. They use system to track sales and procurements of raw materials for better control of cost of raw materials. South Beauty Group must continue to differentiate herself and providing services and food products that create value for customers, in order to retain and attract more customers. Question 5 South Beauty Group has ventured into different segment to test the markets, which is the correct approach. Firstly, they cooperate with Air France and KLM Royal Dutch airlines to provide business travelers with South Beauty-branded Chinese dishes (Ireland, Hoskisson and Hitt, 2011, p. 156). Secondly, they planned to open 2 restaurants in Hong Kong and test the market in United Arab Emirates (Ireland, Hoskisson and Hitt, 2011, p. 165). They planned to have 30 restaurants in short term and 100 restaurants within three years. 35 restaurants will be located in china, and 65 in international market, in cooperation with partners in New York, Tokyo and other major cities (Ireland, Hoskisson and Hitt, 2011, p. 165). Thirdly, they plan to supply semi-processed food to retail outlets in the domestic market (Ireland, Hoskisson and Hitt, 2011, p. 165). This is a way to diversify its business of partially cooked frozen foods such as dumplings. Different flavors should be offered. To do this, South Beauty needs to expand its RD. Chengdu is the birthplace of Sichuan food, and it is perceived the Sichuan food offered is not as spicy as the original cuisine, thus not a genuine Sichuan food restaurant. But customers are pleased of South beauty’s wide range of innovative dishes (Ireland, Hoskisson and Hitt, 2011, p. 163). South Beauty needs to continue to improve their food and process standardization and central logistics capability. The 2008 Beijing Olympics will be a good test for South Beauty Group, testing the standardization and logistic capability. South Beauty must build on the experience in order to achieve quality logistics and standardization of products for future development. South Beauty must continue to engage itself in such international events. As international events such as the Olympics has a wide range of customer base in almost all countries. South Beauty can use the events as a stepping stone to create more awareness. South Beauty Group is able to achieve annual growth of 55%, and claim a niche market share of more than 7% (Ireland, Hoskisson and Hitt, 2011, p. 154). Thus it is able to fund its own growth plans by reinvesting its profits (Ireland, Hoskisson and Hitt, 2011, p. 166). This attracts the attention of private venture capitalists and investment banks such as Credit Suisse and Citibank, expressing interest in financing with South Beauty (Ireland, Hoskisson and Hitt, 2011, p. 166). There is plan to develop a franchising system to expand on its restaurant chain in China (Ireland, Hoskisson and Hitt, 2011, p. 165), South Beauty has an existing department specializing in franchising, and should build on it. One of South Beauty key strength lie in the RD department, which design new dishes. Under tight assessment, only 2 percent of all new dishes are launched (Ireland, Hoskisson and Hitt, 2011, p. 156). Its cuisine combines Chinese and Western cuisine and creates original new flavors. It also develops healthy and stylish cuisine. To order to have a competitive advantage, South Beauty must continue to create new and creative dishes. There is planning to go IPO. This is a big step in raising funds to finance all its operations and penetrating to new markets. From the analysis, the key weakness is in its marketing strategy. South Beauty Group needs a more aggressive and consistent advertising campaigns. As it expands and goes into other markets in different part of the cities or countries, creating awareness of its branding is equally important. In conclusion, to provide good and quality food is an advertisement by itself and the restaurants’ ambience will be a value added points to enhance customers’ experience.

Writing a Five Paragraph Essay Sample

Writing a Five Paragraph Essay SampleWhen writing a five paragraph essay, you may think that it is the same as writing a piece of regular essay. However, you should know that there are some differences between the five paragraph essays and a regular essay. A five-paragraph essay should be more organized and structured to keep the reader interested in reading your entire piece.One thing that you need to know when writing a five paragraph essay sample is that you need to analyze the paragraphs. The first paragraph of each paragraph needs to be interesting and should be very short and to the point. Once you have written the first paragraph, your next paragraph needs to be about the topic you have stated in the beginning of the article.The third paragraph is the part where you will begin to introduce yourself to the reader. This will be the main point that your readers are going to be talking about. You also need to create a conclusion in the last paragraph of your article. You need to g ive your readers the opportunity to get information on what you have just discussed.Your article needs to be not only informative but it also needs to be entertaining. As I already said, you will be using this article to explain what you want to say in your essay. If your essay is filled with important information, but if it is filled with funny sentences, your essay will not be a five paragraph essay.You will also want to keep in mind that you need to do something about grammar errors. The main point of the essay is to communicate with the reader so you do not want to make mistakes.You also need to use verbs in the right order. For example, instead of writing 'I look at the items', you would want to write 'I look at the items, on the table'. As you can see, using proper grammar and punctuation can be the difference between a good and a great essay.Now, I will show you the grammar rules you need to follow when writing a five paragraph essay. I will be using some examples from a typi cal essay. But you can use these same steps to rewrite the five paragraph essay sample.

Reedsy Helped Me Start My Own Indie Publishing Company

Reedsy Helped Me Start My Own Indie Publishing Company Reedsy Helped Me Start My Own Indie Publishing Company Christina Enquist shares her experience assembling the team of professionals that helped launch her debut novel, The Immundus - and her very own independent publishing company, Odolf Mingan Publishing.I was on safari, traversing my way through the rugged terrain of social media, seeking the elusive and coveted book editor. Not just any editor would do. I knew I had to have an editor with experience in editing young adult and science fiction, preferably someone who had edited bestsellers and award-winning novels.I tried reaching out to editors on Twitter and got some bites, but I was concerned about handing my manuscript over to a person whose qualifications I wasn’t sure of. It was then that I happened upon a Mark Dawson podcast where he talked all about Reedsy. I began to investigate Reedsy myself and was instantly hooked. Thus ended my safari, as I found a prize better than I imagined: an entire herd of talent.I knew that I had found my resource for top talent, one that cou ld support me in starting my indie publishing career. I didn’t have to worry about hiring full-time or even part-time employees. I could hire professionals per project/book by contracting them through Reedsy.I am gearing up to launch my debut young adult dystopian novel,  The Immundus. The story is set in the year 2828 in Domus, the world’s last remaining country. Domus’ population is dwindling as the result of a mysterious disease called allagine. When 16-year-old Nia is recruited by a research company pioneering a cure to allagine, she witnesses something she shouldn’t have. As she sets down a dangerous path that uncovers national secrets, Nia must decide not only what kind of person she wants to be, but how far she’s willing to go to save humanity.In order to make The Immundus the best it could be, I connected with professionals at different stages of my book’s development.EditingI contracted two editors to get my book ready for the pre sses. Katrina Diaz Arnold served as my developmental and line editor, while Parisa Zolfaghari worked as my copy editor and proofreader. Both of these women were wonderful to work with and provided exceptional feedback to help me shape my story and tighten the lines.For example, Katrina was instrumental in helping me determine where to end the book - not always a straightforward task when writing a trilogy. She also made me aware of areas where I needed more thought or dialogue so the reader could fully understand what’s going on - which is crucial in any novel with dense worldbuilding. "Working with a professional editor is crucial for any novel with dense worldbuilding." @cienquist Parisa added additional depth to my story: she not only provided copy edits to make sure my punctuation and grammar were appropriate, she also provided some of her own developmental recommendations - even adding a few more scenes to raise the stakes of the novel’s central conflict. Since I started working with the professionals I found on Reedsy, I have learned so much about the publishing industry and its standards: from learning about widows and orphans thanks to my copy editor, to understanding bleeds and crops from my designer, my team helped me acquire the knowledge I needed to become an indie publisher.The Immundus is available for pre-order on Amazon!Please share your thoughts, experiences, or any questions for Christina Enquist in the comments below!