Nursing. Why are you pursuing acareer in nursing What makes you Essay

Nursing. For what reason are you seeking after acareer in nursing What makes you competent to be an attendant - Essay Example Regularly individuals go careful about their callings since they can't fulfill their inclination of adding to the general public in a positive manner. I am seeking after a profession in nursing as this vocation fills in all the crates that are required for an appropriate profession. Universal Council of Nursing incorporates dealing with biting the dust, wiped out and incapacitated, anticipation of illness, promotion, research, participating in the detailing of wellbeing strategy and wellbeing framework the board and proceeding with training as parts of a nurse’s proficient qualifications (International Council of Nurses). In this way, clearly as a medical attendant, one gets the opportunity to address innumerable lives legitimately or in a roundabout way. This calling isn't just about energy and mankind. It has severe codes of morals, norms, ability and wellness and it expects one to refresh information about his calling on standard premise. Since 1901, the calling of nursing has been under national guideline in many nations. Thus, working condition, pay scales and working hours have been regulated. These moves were planned for boosting the comfort of the medical caretakers since they have been in a lack for an exceptionally lengthy timespan. Albeit much stays to be done, the calling of nursing is viewed with extraordinary regard and worth in the general public.

Imagination In Morte D Arthur :: essays research papers

Creative mind in Morte D' Arthur A common topic in Sir Thomas Malory's Morte d' Arthur is the utilization of creative depictions of characters and settings. Creative mind is what the peruser of the story must use to frame their own psychological pictures of a circumstance, and the better the narrator is, the more clear the psychological picture. His portrayals, extending from awful to gallant, consistently figure out how to draw the peruser into the story and make that person a functioning member, as a rule knowing more than the characters about their own destinies. Malory utilizes numerous artistic methods, yet maybe his most noticeable is his utilization of creative mind. Â Â Â Â Â When the exerpt starts, King Arthur is having a bad dream including falling into a pit of snakes. Malory depicts the scene in Arthur's mind as though the peruser were there with him. What isolates the peruser from the character is the way that the peruser knows it's just a fantasy, and Arthur doesn't. This is an intriguing method of keeping the peruser a sheltered good ways from the goings on of the story. Malory utilizes this strategy once more, when Arthur and his armed force are going to haggle with Mordred and his. One of the King's fighters sees a snake going to chomp him, and he attracts his blade to kill it. All that Mordred's men see is the sharp edge being drawn, and a fight quickly follows. By and by, the peruser is told more than the characters. The main thing keeping the peruser a piece of the story is the clear depictions given of the nightmarish universe of Arthur's fantasy, and the smoking, bleeding combat zone of a war that wasn't intended to occur. Â Â Â Â Â Malory likewise utilizes dramatization in his depiction of the twofold demise scene, again with Arthur and Mordred. At the point when he depicts Mordred's blade being crashed into Arthur's chest, and Arthur's lance running Mordred through, the peruser nearly flinches at the idea. In any case, it isn't sufficient that they are both executed by one another's hand, Arthur doesn't kick the bucket right away. He is conveyed by his most dependable knights back to a house of prayer, where he kicked the bucket more decently. The peruser is holding on for him as far as possible, happy to be freed of the scoundrel Mordred, and yet feeling sorry for him, for he was Arthur's child. This makes the story much all the more including, and powers the peruser to envision

Once an Eagle Essay

Authority is a significant trademark in any field. Right off the bat, it has been perceived that the achievement of any association is exceptionally reliant upon the nature of initiative. Regardless of whether the association has various capable people, without solid initiative, there would be no achievement. In a comparable light, the accomplishment of the military relies upon solid authority. It has been said that in the military, administration is an essential. As a basic segment in fighting, authority decides the result of battle tasks, without it, it tends to be reasonably contended that no military activity would be achievement. As the mind, pioneers are relied upon to have the intensity of order. The subordinates in the gathering all depend upon the pioneer to give knowledge and direction, also astounding judgment. It is fundamental, accordingly, that a decent pioneer has the accompanying attributes, for example, allure, certainty, good instinct, insight and knowledge. Military history is loaded up with people who were â€Å"born pioneers. † A short look into the job of landmarks and military commandants will uncover a typical trademark, they were all astounding pioneers. The common war offered ascend to numerous unrivaled officers, for example, Joshua Chamberlain and John Logan who, in spite of their absence of military preparing, had the option to lead their soldiers into battle and move numerous triumphs. The essential capacity that these fine administrators had was the capacity to rouse their soldiers by giving an astounding model. In contrast to different pioneers, these fine heads decided to lead through model. They were viewed as the encapsulations of benevolence and respect. None of them felt that they were too imperative to ever be kept separate from the war zone and they were never reluctant to have their spot in the cutting edges should it be expected of them. This angle is the thing that made them pioneers. Another significant part of authority that is best exemplified by the activities of General Robert E. Lee who won the fondness of his soldiers as well as displayed an ability for trained application. While it may not be important to have the friendship of one’s soldiers during war, as appeared by General Ulysses S. Award, current military techniques underscore the significance of a pioneer who isn't just ready to give good instinct yet who is likewise ready to move his soldiers. Appeal joined with the capacity to settle on the best choices in some random circumstance would subsequently be the embodiment of astounding authority. The explanation behind this is in accomplishing one’s objective it is fundamental that it be cultivated through inspiration, course and reason. These fundamental qualities have been appeared by numerous individuals of the incomparable Commanders during the Second World War including yet not constrained to General Douglas McArthur who freed Australia and the Philippines from Japanese occupation. It is hard to state which style works the most ideal as it is that the mix of magnetism and the capacity to settle on the best choices in some random circumstance might be display in a wide range of types of authority. Pioneers may once in a while be chiefs, participators or even delegators. However, it isn't so much how the training their authority yet their capacity to get results. The military tasks during the main Gulf War offered ascend to another variety of military officers who had the option to acquire results regardless of the distinctions in their initiative styles. Administrators, for example, Norman Schwarzkopf and Collin Powell showed that initiative need not really be domineering. Interestingly, the officer comprehends the significance of the circumstance and can utilize the capacities of the soldiers, in spite of the constraints, to accomplish the proposed outcomes. Regardless, it must be recalled that the administration that these incredible officers had was not constrained to the combat zone. From the absolute first day that they took order, they demonstrated their administration and developed the important attributes that they felt was required in their soldiers so as to get successful in future assignments.

Intellectual Disabilities and its categories Essay

Scholarly Disabilities and its classifications - Essay Example The result is extreme character issue followed by absence of communicational abilities. Such patients have demeanor issue like discourse issue, mental confusion and are regularly tended towards what we call as 'exciting ride of musings'. In any case, the issue remains that this long lasting sickness is liable for leading numerous self-destructive practices, mind-set insecurities and disappointment causing genuine wrongdoing is as yet not given that much consideration as it expected to be given. Siever et al depicts Schizotypal inability as a confusion, which shares basic phenomenological, hereditary, biologic, result, and treatment reaction attributes with all the more seriously sick ceaseless schizophrenic patients. (Siever and Davis) However, simultaneously, they are more liberated from the numerous ancient rarities that possibly puzzle explore in schizophrenia including the impacts of long haul and generally progressing medicine treatment, different hospitalizations or standardization, and delayed useful debilitation auxiliary to constant psychosis and social disintegration. (Siever and Davis) Hereditary Factors: Studies have indicated that that on the off chance that one individual has schizophrenia, the possibility for someone else additionally sharing the turmoil relies upon the level of hereditary relatedness between them. For instance in the event that one twin has schizophrenia, the possibility that the co-twin will likewise have schizophrenia is around 18% in the event that they are non indistinguishable twins however 48% on the off chance that they are indistinguishable twins as indistinguishable twins share 100% of their qualities. (Rapee, 2001:22) Synapses/Disconnection Syndrome: The organic models of schizophrenia stress neurochemical dysregulation or anatomical changes in the cerebrum. The most generally spread and altogether created natural speculations incorporate the synapse model. (Beebe, 2003) The reason for Schizophrenia is trailed by one of the most generally acknowledged hypothesis named Dopamine Theory. This speculation expresses that schizophrenia can be comprehended in subjective terms, as a disappointment of practical reconciliation inside the mind. Utilitarian combination alludes to the connections of practically specific frameworks (i.e., populaces of neurons, cortical zones and sub-zones) that are required for versatile sensorimotor mix, perceptual amalgamation and insight. (Friston, 2002) As indicated by this hypothesis, a large portion of the side effects of schizophrenia are the consequence of having extreme degrees of dopamine, particularly in the mesolimbic pathways of the cerebrum. (Carson and Sanislow, 1993) Several sources bolster this hypothesis. First a considerable lot of the medications that are utilized to treat schizophrenia appear to work principally by obstructing certain dopamine receptors in the mind. Second certain medications that have been found to build levels of dopamine in the mind additionally produce manifestations that are fundamentally the same as those found in schizophrenia. A suitable model is the

What role does equality play in socialist ideology Essay - 1

What job does equity play in communist belief system - Essay Example Under this belief system, social and monetary excess accomplished through communist way of thinking is assigned to workers in the common laborers impartially and where political and corporate frameworks become decentralized. Along these lines, under this commonsense meaning of communism, fairness not just assumes an incredible job in communist teaching, it is the primary basic of the belief system. Fairness, both socially and monetarily, supports the establishment of communist idea. Under most communist models, the way of thinking is an advancement from endeavors to square or in any case rise up out of entrepreneur belief system which, during the nineteenth Century, started to rule numerous universal economies encountering financial development conceived of the Industrial Revolution. Free enterprise, by configuration, acclaims the development of the benefit looking for company in which capital resources, including mechanical hardware and plants, are constrained by either private residents or private organizations (Degen 2008). Gains on capital resources and paid work are then permitted to gather to serve the utility of private possession bolstered by different estimating instruments as the establishment of portion of capital merchandise (items and administrations) which is inconsistent relying upon monetary assets of the expending open. Communist belief system, then again, particularly with the more progressive Marxist way of thinking, believes free enterprise to be unrestrained and completely wasteful as allotment of capital merchandise delivered is lopsided to fulfilling the requirements of a more extensive society and workers are esteemed to be abused to guarantee overflow of creation is accessible for private proprietors. Communists dismiss divergent allotment of created and regular assets and incline toward social responsibility for advantages for boost the utility of dominant part society (Degen 2008). This is similar to a type of act utilitarianism in which augmenting dominant part utility, in any event, while requiring some generosity, are orders (Hooker 2001; Kagan 1991). Subsequently,

How OCD and Traumatic Brain Injury Are Linked

How OCD and Traumatic Brain Injury Are Linked OCD Related Conditions Print The Link Between OCD and Traumatic Brain Injury By Owen Kelly, PhD Updated on August 09, 2019 RunPhoto / Getty Images More in OCD Related Conditions Causes Symptoms and Diagnosis Treatment Types Living With OCD Traumatic brain injury (TBI) caused by motor vehicle accidents, falls or other accidents and firearms can cause a wide variety of cognitive issues. In addition to cognitive problems, if youve experienced a brain injury, you may also develop symptoms consistent with one or more forms of mental illness including obsessive-compulsive disorder (OCD). TBI occurs when the brain is injured or damaged by an outside force such as a blow to the head or a gunshot. TBIs can occur as a closed head injury in which the skull and brain remain intact, like what is seen among professional athletes such as football players, or as a penetrating head injury in which an object penetrates the skull and brain. TBI is often classified according to the severity of the injuryâ€"mild, moderate or severe. Common Changes Caused by Traumatic Brain Injury If you have experienced a TBI you may also notice a change in your cognitive functioning. After a TBI, your performance on everyday tasks requiring memory, language, spatial or verbal ability may be negatively affected. This can be either temporarily or permanently. If the TBI affects motor centers within the brain, mobility may also be impaired, and you may need a mobility device like a wheelchair or help with day to day tasks. TBI can also affect your behavior, causing changes in your personality. It is possible, after a TBI, that a previously calm person may become impulsive or aggressive. Likewise, an outgoing individual may become shy and withdrawn. TBI and Symptoms of OCD In addition to changes in cognitive function, behavior, and mobility, TBI can trigger symptoms of OCD including obsessions and compulsions. OCD following a TBI usually occurs soon, if not immediately, after the event has taken place. However, there have been reports of TBI-induced OCD being diagnosed months after the initial injury. In each case, localized brain damage may or may not be present when viewing a brain scan. Research has indicated that OCD following a TBI is usually accompanied by symptoms of major depression. Whether this depression is a result of the TBI, the psychosocial stress caused by the injury, the onset of OCD, or a combination of these factors is unclear. Treating TBI-Related OCD If you developed OCD after a traumatic brain injury, your doctor may recommend a  selective serotonin reuptake inhibitors such as Prozac (fluoxetine) or a  tricyclic antidepressant  such as Anafranil (clomipramine). Psychotherapy for OCD following a TBI may also be helpful. However, since cognitive impairment is common among those with TBI, cognitive-based therapies may not be the best option for everyone and should be evaluated on a case by case basis. If you can, choose a supportive therapy which assists you and helps you cope with both the practical and emotional challenges associated with TBI and OCD. The 9 Best Online Therapy Programs

Collodi, Disney, and the Question of Poverty in Pinocchio Adding Richness to a Fairy Tale - Literature Essay Samples

The original text of Pinocchio, written by Carlo Collodi, is a propaganda filled, politically polarizing, piece of prose. Walt Disney’s 1940 film adaptation, is an Americanized story of a silly little puppet who exhibits questionable moral judgement but, with the help of his conscious, saves his father, learns his lesson, and is magically transformed into a flesh and blood boy. One of the crucial differences between adaptations is that Collodi’s Pinocchio is permeated by poverty. Pinocchio was written as unifying propaganda at a time of unrest in Italy. The Disney adaption has a similar feeling but in response to a different event. America was still feeling the effects of the Great Depression when the movie came out and the feel-good story, full of positive messages was what the people needed. In this context, Disney’s removal of poverty from the narrative makes sense, however, by removing poverty Disney also removed a great many intrinsic parts of the classic. I n the original, the hardships experienced by the characters, especially Geppetto and Pinocchio himself, are what make Pinocchio’s selfish actions all the more deplorable, adding another layer of depth to the narrative. His poverty is also a large part of Pinocchio’s motivation to be a good boy which removes some of the air of selflessness that absolves him of his immoral deeds at the end of the story. Finally, the poverty so accurately represented in the original text adds a taste of real world darkness to an often fantastical fairy tale which is necessary to keep it grounded in reality. Without these elements, the Disney version is a simpler story in a world far removed from that of the viewer. In the original Italian story, poverty is what adds harsh morality to Pinocchios foolish choices. The first example of this is when, even after Pinocchio has him arrested, Geppetto willingly gives up his only food so Pinocchio can eat. Geppetto says â€Å"These three pears were my breakfast, but I happily give them to you. Eat them, and it may do you good.† (Pinocchio 22) Collodi establishes early on that Geppetto is selfless and that Pinocchio takes advantage of him, which is the readers’ first look at his selfish nature. Pinocchio then makes a few bad choices, claims he will reform himself, and decides to go to school. Here again Collodi writes of Geppetto giving up his own livelihood for Pinocchio’s sake. Geppetto sells the coat off his back to buy Pinocchio the school book he needs. Soon after this, Pinocchio decides he wants to see a puppet show instead of going to school and â€Å"the book was sold right then and there. And to think that poor Geppetto was sitting at home shivering in shirtsleeves from the cold just so his son would have a spelling book!† (29) Without Geppetto’s struggle, Pinocchio’s actions would be nothing but a foolish choice, however because Geppetto sacrificed so much and will suffer for it, Pinocchio’s stupid decision becomes a deplorable act of throwing away a sacrifice. In the Disney film, the plot skips this point entirely. Poverty is not an established part of Geppetto’s life in the movie; his house is a magical haven filled with warm firelight by night and bright sunlight by day. He is a plump, rosy cheeked fellow, far removed from the gaunt man in the yellow wig Collodi describes. The school book is barely mentioned in the movie and it does not hold any of the same significance. When Disney’s fox and cat come along, they coerce a protesting Pinocchio with tales of the glory of the theatre. His choice to give up on school is not entirely of his own volition. Where in the book it is a first sign of his selfish and immoral nature, in the movie, the corresponding sequence adds to Pinocchios already established position as a naive innocent who is lead astray by wily tricksters. This is but one of many examples in the tale where Pinocchios poor background makes his actions deplorable and the lack thereof portrays them as merely the ill a dvised decisions of a young boy. As the tale progresses however, poverty serves a different purpose.Near the end of the book, Pinocchio does reform himself and try to pay back his debt to both Geppetto and the Blue Fairy. This is his redemption, his transformation into a good boy and a real boy. At first glance it may seem as though Pinocchio has finally learned his lesson and is acting selflessly, but this is not wholly true. Throughout the book, many of Pinocchios attempts at reformation are motivated by poverty and the hardships that accompany it. This instance is no different. He is forced to take responsibility for himself and his father, as the latter is too weak to do so. Pinocchio’s choices are to work or starve. It is true that Pinocchio rescued his father but without the poverty that they return to Pinocchio could not complete his full redemption arc. As Blue Fairy tells him in a dream, â€Å"Children who dotingly look after parents who are poor or sick always deserve great praise and great love, even if they can’t be considered models of obedience and good behavior.† (159) Hardship is a necessary part of his transformation and one of its greatest motivators, without it, as in the Disney version, the transformation has far less significance. In the film, after Pinocchio has rescued his father, they return to their comfortable house and comfortable life. Pinocchio is not force d to take on responsibility to care for himself and his father and he does not become a real boy through doing so. Instead, Geppetto wishes Pinocchio was a real boy and the Blue Fairy appears and grants that wish. This changes one of the biggest lessons of the story completely. Without poverty forcing Pinocchio to work and care for his father, the story loses the lesson that being a good boy/person is linked to caring for your loved ones and supporting them in their time of need and becomes a story that finishes with the quote â€Å"When you wish upon a star your dreams come true.† (Pinocchio 1:27:23) After a long stint in the fantasy world of fairy tales, Collodi returns to a more realistic description of home life at the end of his narrative. Geppetto and Pinocchio return to a civilized land, only to live in worse squalor than they did before their adventures, effectively placing the denouement of the tale back in the somewhat more realistic world in which it started. In both the beginning of the tale and the end, poverty is described in a very down to earth fashion. Pinocchio attempts everything from begging to planting his money to avoid the difficult truth of being down on his luck but nothing works until he is willing to. Similarly to our world, there is no magic cure for hardship. Even the Blue Fairy, a goddess like figure who can turn a puppet into a flesh and blood boy, cannot escape the poorhouse when unable to work. The world the characters of Pinocchio inhabit is full of oddities, from talking animals to magical transformations, but poverty is the same in their world as it is in the real one. This makes it much easier to empathise with the characters and adds another solid link that ties the story to the readers’ lives. All of this is lost in the Disney version. Geppetto’s house is as magical as any other setting in the story and because of this it is far removed from the audiences’ world at the outset. From there th e magical elements only get further from reality. The idea of Disney’s Blue Fairy experiencing real world poverty seem ridiculous. Without a strong depiction of poverty and hardship opening and closing the story, not to mention running through it, it looses the framework of reality that ties Pinocchio’s world with that of either the reader or the observer. Throughout Collodi’s Pinocchio, poverty adds complexity and depth to what would otherwise be, as demonstrated in Disney’s 1940 adaptation, a more simplistic fairytale. The struggles endured by Pinocchio, Geppetto, and, eventually, the Blue Fairy turn Pinocchio’s foolish choices into truly reprehensible, self-centered acts. This portrayal of Pinocchio continues through the entire story. Even when it seems that Pinocchio is finally acting selflessly, he is actually motivated by the life or death consequences of being absolutely destitute. While these are very real world problems for a magical puppet to be facing, and they seem even more out of character for a fairy, the fact that the characters in Collodi’s world face the same hardships as people in the real world is what ties the magical to the mundane. This is one of the ways that readers’ lives are reflected in the text. In removing the element of poverty from Collodi’s story, Disney also re moved some the harsh but universally applicable truths about hardship and morality that make Pinocchio a widely loved classic.

Essay Human Vulnerability and IT Security - 2336 Words

Information Technology (IT) managers are constantly tasked with evaluating their organization’s overall security posture and reporting the greatest vulnerabilities to leadership. Senior management is often surprised to hear that the greatest vulnerability within an organization is not a misconfigured firewall or a virus being forwarded across an internal e-mail server, but rather a human being. When compared to a piece of hardware or software, a human user is easily the single most targeted weakness within an organization. Defining the Human Vulnerability Charles and Shari Pfleeger define a vulnerability as â€Å"a weakness in the security system, for example, in procedures, design, or implementation, that might be exploited to cause loss†¦show more content†¦The combination of any of these vulnerabilities puts a user and their organization at risk of being exploited by a threat. Password Management is the process of ensuring that systems are protected with unique and complex passwords. Effective password management safeguards data confidentiality, integrity, and availability to intended and authorized users. Individuals who are unfamiliar with the concept of password management may opt for weak passwords because they are easier to remember, or possibly even write their passwords down and leave them in their work environment. In 2002, the British online bank known as Egg found that 50% of user passwords for their e-banking services were family member’s names (Pfleeger Pfleeger, 2007, p. 225). According to Gregg Kreizmen, Gartner’s research director â€Å"two-thirds of U.S. consumers surveyed use the same one or two passwords for all Web sites they access that require authentication† (â€Å"Gartner Says Consumers†, 2009). Many security professionals advise that passwords should be at least seven characters long, and avoid eas ily guessed phrases such as names, places, or things. Additional best practices include using a blend of special characters, numbers, and upper and lower case letters. If an adversary is capable of exploiting a weak or unprotected password, he or she could cause a great deal of damage to an organization’s resources. Inappropriate data storage refers to the process of improperly storing orShow MoreRelatedSecurity Vulnerability Of Information Technology1116 Words   |  5 PagesThis paper explores the most significant security vulnerability that information technology (IT) professionals face in the future. It provides definitions, dissimilarities between vulnerabilities, risks, threats, and risk along with real-world examples of each. This conclusion is the result of several research reports from various sources, to include IT professionals such as the Apple Developers who propose that there are several variations of vulnerabilities which exist, Microsoft, and The CertifiedRead MoreMicrosoft Windows And Remote Procedure Call ( Rpc ) Facilities1558 Words   |  7 Pages(RPC) facilities. RPC is specific to the Windows operating system. The vulnerability was in Port 135 which handles transmission control protocol (TCP) the language in which a system communicates in. Port 135 did not require aut hentication about a server it was communicating with. Therefore, the Blaster Worm was able to inundate the port with data, in turn, injecting malicious code into the system. 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But the companies started a process called penetration testing this is like hacking our own computer and when any vulnerability is found and they can protect themselves from that vulnerability. Microsoft is hiring the people hacking the Microsoft so these hackers can improve their security level What is penetration testing? This process is used to find out the security vulnerabilities. Vulnerabilities can be caused by number of reason like designRead MoreSecuring It Infrastructure At Wd Enterprises1268 Words   |  6 Pagesproperly secure the Information Technology (IT) infrastructure today, there are many different areas that need to be addressed. Each of these areas pose different vulnerabilities and challenges to properly securing an IT environment. By identifying these vulnerabilities, applying controls to address them, and designing a robust security plan the IT infrastructure at WD Enterprises will be more secure and provide better protection against these threats. 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A simple vulnerability in a protocol such as Interoperable Telesurgery Protocol (ITP) while conducting remote surgeries, can result in hackers gaining control of theRead MoreWhen Cybersecurity Policy Is Discussed The Topics Often1145 Words   |  5 Pagestechnology, corporate culture, and security awareness. The success of an organization in defending its most valuable asset, data, depends on the proper implementation of several security practices. Ensuring that the â€Å"human aspect† of cyber security is addressed is vital, for the culture of an organization can greatly impact both the security posture and defense of information networks. This paper addresses the human aspects responsible for SCADA System vulnerabilities and provides a holistic solution

Ethical Issues in Research - 2362 Words

AFRICA NAZARENE UNIVERSITY UNIT TITLE : BUSINESS RESEARCH METHODS UNIT CODE : BCM 308 TASK : GROUP WORK STUDENT NO. NAME : NEWTON WANYAMA 12M03EBA074 : LEWIS MUNDIA 12J03ABA007 : JAMES IKUA 12S03EBA003 : MARY ODERO 12S03ABA011 : GLADYS MUMO 12J03EBA011 : PENINAH MBUTHIA : GEORGE OLIWA QUESTION : Discuss the ethical issues in research? DUE: 8 JULY 2013 LECTURER: HANIEL NJOGU MUCHIRI INTRODUCTION When most people think of ethics (or morals), they think of†¦show more content†¦Ethical lapses in research can significantly harm human and animal subjects, students, and the public. For example, a researcher who fabricates data in a clinical trial may harm or even kill patients, and a researcher who fails to abide by regulations and guidelines relating to radiation or biological safety may jeopardize his health and safety or the health and safety of staff and students. Codes and Policies for Research Ethics Given the importance of ethics for the conduct of research, it should come as no surprise that many different professional associations, government agencies, and universities have adopted specific codes, rules, and policies relating to research ethics. Many government agencies, such as the National Institutes of Health (NIH), the National Science Foundation (NSF), the Food and Drug Administration (FDA), the Environmental Protection Agency (EPA), and the US Department of Agriculture (USDA) have ethics rules for funded researchers. Other influential research ethics policies include the Uniform Requirements for Manuscripts Submitted to Biomedical Journals (International Committee of Medical Journal Editors), the Chemists Code of Conduct (American Chemical Society), Code of Ethics (American Society for Clinical Laboratory Science) Ethical Principles of Psychologists (American Psychological Association), Statements on Ethics and Professional Responsibility (American AnthropologicalShow Mo reRelatedIssues of Ethical Research683 Words   |  3 PagesIssues of Ethical Research The vast majority of ethical dilemmas regarding research and the involvement of human participants is associated with concerns that are decidedly monetary in nature. Of course, the most fundamental concerns for any such research would be to protect the health and the welfare of those human participants (Callahan 1998). This statement becomes particularly true when such a population group pooled for research includes specialty subjects such as elderly people, pregnant womenRead MoreEthical Issues in Social Research1348 Words   |  6 Pagesliving, however the meaning of ethics or what is ethical differs. Ethics is commonly associated with morality and Webster’s New world Dictionary defines ethical as â€Å"conforming to the standards of conduct of a given profession or group.† Knowing what a particular society considers ethical and unethical is what contributes to living successfully in that society. This is the same for researchers; researchers need to be aware of what is considered ethical and unethical conduct of scientific inquiry. Read MoreEthical Issues in Business Research657 Words   |  3 PagesETHICAL ISSUES IN BUSINESS RESEARCH â€Å"Just as there are ethical aspects to all human interaction, there are some ethical questions about business research.† What are ETHICS? 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Research methodology definition Research methodology is the philosophy or the general principle which will guide the research (Dawson C. , 2007). 2. Decide the research methods 1) Thinking about purpose You need to think about the purpose of your research as this will help point to the most appropriate methods to use. 2) Qualitative research and quantitative research Qualitative research explores attitudes, behavior and experiences through such methods as interviews or focus groupsRead MoreEthical Issues Of Marketing Research2143 Words   |  9 PagesEthical Issues in Marketing Research Ethics is that branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions (Ethics, 2015). What is Ethical Marketing? Business ethics is one of the most complicated and contentious subjects in human society. 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Feminism And Social, Political, And All Other Rights Of Women

According to the website Dictionary.com feminism is â€Å"the doctrine advocating social, political, and all other rights of women equal to those of men.† While that statement is not necessarily wrong, it is awfully vague. The reason this statement is so vague is, according to many researchers, because feminism is an incredibly complex concept with many different interpretations. Susan Hekman (2013), for example, interprets feminism to be a radical movement that challenges the very fundament of modernism, which is a repeated theme in her studies. Despite this broad statement and the general definition it provides, Hekman does acknowledge that feminism is not simply one uniform concept, but rather, a plethora of interpretations, which she calls â€Å"feminisms.† One form that she describes is Marxist/Socialist feminism, which is derived from modernist roots and generally speaking, rejects liberalism. 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The Theories Of Maslow s Theory - 2929 Words

1. Executive Summary Maslow’s motivational theory, as one of the well known motivational theories in human behavior at work, is widely used in employee motivation. For managers, Maslow theory has a number of implications. In this report, we will analyze the practice of Maslow’s motivational theory in business and exam its effectiveness by looking at how entrepreneur apply this theory to different types of managerial levels, which categorized as non-managerial employees, first-line managers, middle managers and senior managers as well. Also this report states some flaws of the theory. Based on the analysis of various cases, we will make some suggestions about how can today’s managers apply Maslow’s theory in a more effective way in†¦show more content†¦However, in order to accomplish these goals, those five needs are required to fulfill. There are five levels in a triangle and each level represents a goal or one of our needs. The pyramid structure can be break down into five levels. The most basic need is physiological needs, which appears at the bottom, defined as things we need to survive. For next step up is the safety needs, which can be described as people’s need to have a security place to live and work. The former two needs we mentioned are categorized as basic or lower needs. In the middle level is the emotional needs or the belonging needs, which refers to our willingness to have a sense of belonging or build relationship with surrounding people. Next level is esteem needs, which are things that make us feel good or significant. Each time a lower needs is fulfilled, you then can move up to the next needs until you reach the top, which is self-actuation. According to Maslow, self-actualization indicates that people are eager to achieve humans full potential and reach out of the world. The latter two needs that Maslow hierarchy chart show are higher needs. Therefore, Maslow’s hierarchical needs theory mai nly focuses on what actually motivates people to do the things they do, to behave the way they behave. In later years, Maslow expanded this theory into eight-hierarchy level of needs. However, in this paper, we won’t cover the revised version of his

Changes and Improvement in Recruitment and Training Free Essays

Changes and Improvement in Recruitment and Training of Business Company: With a reference to 7-Eleven Corporation Abstract Purpose – This essay aims to account for the ways in which recruitment and training deeds are changing with an instance of 7-Eleven Corporation and to point out the reasons for the main changes and improvement in the process of training and recruitment of a business company. Findings – The essay indicated that the methods of recruitment and training process of business companies or organizations, is increasingly focused on a sophisticated, objective and effective way, which adding modern training methods to the recruitment system such as e-leaning and multi-skills training. Keywords Recruitment, Training, 7-Eleven Paper type Viewpoint 1. We will write a custom essay sample on Changes and Improvement in Recruitment and Training or any similar topic only for you Order Now Introduction Recruitment and training is an essential process for business and organizations of searching for and offering potential Job for applicants in sufficient quantity and quality so that employers can obtain the most suitable candidates to fill in their Job vacancies (Brains, M. , 2008). Nowadays, business recruitment and training has become one of the tough challenges for corporations who have realized that the future of their organizations depends on the recruitment and selection of the best among an increasing number of employees. However, it seems that attracting a large umber of applicants is still not a major problem but recruiting the right applicants is the main concern of many employers. Therefore in order to analyses the recent developments in recruitment and training sessions, this essay will present the changes of recruitment and training needs with an example of 7-Eleven Corporation. Then have a little discussion about the reasons of the main changes and how can the corporation do to improve the process of recruitment and selection. 2. The process of recruitment and training in 7-Eleven 7-Eleven Corporation is the world’s largest operator, franchiser, and licensor of nonviolence stores, primarily operating as a franchise, with more than 50,000 outlets located in 16 countries (Wisped, 7-Eleven, 2014). Based on its large market and business expansion, 7-Eleven needs to recruit thousands of employees every year. 7- Lenten Company owns a very professional training system. Normally most employees are begin recruited in November and their selection processes run in the Spring for a period of a few months. Within this period of time, the applicants would be strictly demanded with their professional skills. Take the retail employee training f 7-Eleven as an example, training of frontline retail employees falls into three main categories: (1) Operational. (2) Customer service. (3) Leadership (Irreproachableness. Com, 2014) Operational training is the most essential part to the business operation, which includes how to operate a cash register, how to inventory merchandise shipments, how to make a super hamburger, etc. Customer service training is aiming at providing employees with product knowledge as well as relationship and selling skills. Subjects often include how to handle troublesome customers and how to suggest appropriate add-ones to the purchase of particular product. Leadership training gives select individuals the business and relationship skills they need to advance in- to managerial positions (Wisped, 7-Eleven, 2014). 3. Ways in which recruitment and training needs are changing In the few five years, (Youth, 2014), the training process of 7-Eleven had individually changed. In order to gain a more competitive position in products sales marketplace, the business recruitment department of 7-Eleven has eagerly adopted computer-based training or â€Å"e-learning†. Take a food production department as an example, on average, it might take eight hours of training before an employee becomes productive. However, employees are taught to reduce those eight hours of training to six hours through some e-learning and other electronic Job aids on the Job, which lead to gain productivity and reduce training costs. It’s exactly the kind of e-learning that I think is most effective,† says Schooled (Youth, 2014), â€Å"It’s learning that’s needed, and it’s put into practice immediately. † Another interesting research (Brains, M. , 2008) notes that, there is an increasing number of employers tend to expect newly applicants to have good transferable skills, as well as former working experience, rather than only excellent acad emic grades. 4. Reasons for these changes (1) It is obviously showed that the development of e-learning lessons for the training program is partly because of the widespread use of new technology (Irreproachableness. Mom, 2014). The internet started to dominate the process of recruitment as more and more business companies used the internet for advertising vacancies, testing online and even online purchasing. (2) Secondly, the purpose of emending of transferable skills for newly employees is to develop their multi-skills including communication skills, problem-solving ability, IT skills, etc,. (3) Further more, instead of higher education qualification or fantastic academic grades, the relevant working experience is highly concerned to the recruitment and training process. For instance, the retail training in 7-Eleven, if an employee used to have a Job in other convenience stores or work as salesmen, it would be quite essay to catch the new position in 7-Eleven. The only thing for him might be acquainted with the new reduces. 5. Improvement of recruitment and training process (1) Firstly, with the growing tendency to the needs of computer technology, the most popular method of recruitment is the internet learning session (Berger, Z. , 2008). The employers encourage e-mail applications, online applications and even online testing. Each above could be a effective way to exam the employees about IT skills. (2) As to the needs of working experience and flexible skills for the employees, a further improvement indicates that the employers can take the training strategy of â€Å"transfer he position†, which means an employee would be trained in different departments of equal time period. The employees would be dramatic benefited from various types of work. Meanwhile, the company they served would also have a better observation of the employees of what the perfect position for each individual. . Conclusion The analysis has shown that the methods of recruitment and training process of all employers, regardless of organizational size or business type, is increasingly focused on a sophisticated, objective and effective way. Comparing with the type or level of lubrication acquired, many employers become more interested in the transferable skills of applicants (such as communication skills, problem-solving ability and learning capability). Therefore, the recruitment and training process has become more practical, rather than theoretical. How to cite Changes and Improvement in Recruitment and Training, Papers

Vegetation Canopy Lidar Mission Possible Essay Research free essay sample

Vegetation Canopy Lidar Mission: Possible Essay, Research Paper Vegetation Canopy LIDAR Mission: Possible Since the beginning of clip, human activities that have been changing the Earth and its ambiance have caused the Earth to warm by about one grade Fahrenheit since the late nineteenth century. Whether these activities were indispensable or otiose, the effects on and environing Earth are countless. For illustration, a heater Earth could take to the spread of diseases, runing polar ice caps, withdrawing glaciers, and a alteration in precipitation forms ( Gay 21 ) . Recently, scientists have concluded that this displacement of clime due to the buildup of nursery gases, in portion, might be accredited to the popular pattern of deforestation. Because human activities have altered the chemical composing of the ambiance, scientists have developed laser-based detectors to map the construction of flora in the universe # 8217 ; s woods. Some of course happening nursery gases such as H2O vapour, C dioxide, methane, azotic oxide, and ozone are released into the ambiance through the normal methods of firing fuel and transporting coal ( McCuen 15 ) . Certain human activities add to the degrees of these of course happening gases. Greenhouse gases that are non of course happening are called CFC, hydroflurocarbons, and PFCs. These are generated by industrial procedures ( # 8220 ; Global Warming # 8221 ; 1 ) . Scientists believe that deforestation is a major subscriber moving to increase or diminish C into the ambiance, in bend, potentially speed uping or suppressing planetary heating. To day of the month, scientists can merely contend how much C dioxide is being emitted into the air from the cutting down of woods. Therefore, scientists have developed a laser-based detector to find this enigma. Land based LIDAR systems were introduced in the early 1960s, and were used to supervise the ozone and upper ambiance. Then in the 1970s, airborne LIDAR devices were developed to widen local positions to regional graduated tables ( Roach 2 ) . The first space-borne LIDAR, which provided the first elaborate planetary profiles of the multi-layered construction of clouds, flew aboard NASA # 8217 ; s infinite bird in 1994. Today, the Vegetation Canopy LIDAR Mission, led by Dr. Ralph Dubayah of the University of Maryland, will be the first launching of a light sensing and ranging ( LIDAR ) device on a orbiter to supply scientists with a expression at Earth # 8217 ; s environment. This launching will be known as the Vegetation Canopy LIDAR Mission ( Isbell 1 ) . The Vegetation Canopy LIDAR Mission will let scientists to measure a entire stock list of how much C is in the universe # 8217 ; s woods ( Higgins and Roach 1 ) . Obtaining an stock list of the perpendicular construction of woods across Earth # 8217 ; s surface is possible because the Vegetation Canopy LIDAR Mission will map in three dimensional format the # 8220 ; direct measuring of tree highs, forest canopy construction, and derived parametric quantities such as planetary biomass with at least 10 times better truth than bing appraisals # 8221 ; ( Isbell 1 ) . Such information will supply an update of planetary forest wellness every bit good as produce an approximative count of how much C the woods hold. Knowing how much C Earth # 8217 ; s woods hold is a cardinal factor in clime alteration economic sciences ( Roach 1 ) . At this point, scientists are able to cipher the above-ground biomass of a wood and they know that about 50 per centum of a wood # 8217 ; s biomass is made up of C. With the information from the Vegetation Canopy LIDAR Mission, they can gauge the sum of C contained in the woods ( Higgins and Roach 2 ) . These maps will besides assist scientists place degraded Ar Emergency Alert Systems in the woods. Because of cloud screen, many of import ecosystem belongingss of the flora and surface of wet conditions of the woods can non be adequately assessed ( Consuming 715 ) . The Vegetation Canopy LIDAR Mission has the ability and truth to pierce cloud screen which will work out this job. Most instruments used by scientists to detect Earth can non project through the thinnest of clouds without bring forthing a deformed image ( Roach 1 ) . In add-on, bio-diversity surveies can utilize the Vegetation Canopy LIDAR Mission’s comprehensive appraisals of a forest’s construction to place and supervise habitat countries. The Vegetation Canopy LIDAR Mission will besides aide in the anticipation of conditions forms because the measurings it can take aid in the apprehension of air current flow over the Earth. The Vegetation Canopy LIDAR Mission will utilize five optical masers that send pulsations of energy to the Earth # 8217 ; s surface. Photons from the optical masers resile off foliages, subdivisions, and the land so reflect back to the instrument. The Light Detection and Ranging ( LIDAR ) device is the same type of device as the Radio Detection and Ranging ( RADAR ) , but the energy beginnings are different. LIDAR devices are active distant detectors since they include the light beginning ( Cross 1 ) . The Vegetation Canopy LIDAR Mission uses pulsed radio detection and ranging from a single-instrument, a little ballistic capsule, 400 kilometre height, planetary remote detection of tree canopy tallness, perpendicular distribution of intercepted surfaces in the canopy, and land topography. The LIDAR instrument for the Vegetation Canopy LIDAR Mission is the Multi-Beam Laser Altimeter ( MBLA ) . This device has five optical maser senders, a big receiving system telescope, a set of five sensors and laser-pulse analysis electronics, computing machine informations electronics, and a indicating angle measurement system. # 8220 ; The primary function for MBLA in measuring of the Earth # 8217 ; s flora canopy is enabled by the related techniques of optical maser pulse time-of-flight measuring and optical maser pulsation form analysis that constitute a LIDAR capableness for distant detection of the Earth # 8217 ; s surface # 8221 ; ( Doherty 1 ) . The laser-based detectors ( LIDAR ) operate in fundamentally the same mode as RADAR. The Vegetation Canopy LIDAR will fire out pulsations of optical maser radiation and the LIDAR collects the photons with optical telescopes ( Roach 2 ) . By analysing the returned signals, scientists receive a direct measuring of all the information the devices offer ( Higgins and Roach 2 ) . The Vegetation Canopy LIDAR Mission is scheduled to be launched into infinite in September 2000. It will go up from Alaska # 8217 ; s Kodiak Launch Complex ( Higgins and Roach 3 ) . NASA and the University of Maryland are working together to be after other launchings of laser-based orbiters into orbit. In July 2001, a optical maser instrument will sit aboard a orbiter to map the surface of Earth # 8217 ; s ice sheets. This mission will bring forth consequences with a perpendicular declaration of merely four inches. A comparing of this new informations over several old ages will enable scientists to cipher the sum of ice that has been lost due to planetary heating and has contributed to a rise in sea degrees. In the twelvemonth 2003, scientists are be aftering to implement laser-based detectors on a mission to mensurate the chemical composing and construction of clouds to better clime prognosiss ( Roach 2 ) . These exciting and advanced missions will present their first scientific d iscipline consequences in a small over three old ages. Not merely are these exciting and advanced missions capable of bring forthing fast consequences, but besides they are cost-efficient for NASA # 8217 ; s budget. These missions will supply the replies to # 8220 ; emerging research inquiries that will further spread out the scientific cognition of the Earth # 8221 ; ( Isbell 1 ) .

South Beauty Group Case Analysis free essay sample

Strategic competitiveness is achieved when a firm successfully formulates and implements a value-creating strategy (Ireland, Hoskisson and Hitt, 2011, p. 4). RCC model Resources Tangible Resources |Observations | |Financial Resources |South Beauty Group’s estimated revenue in 2007 was RMB 384 million. | |Organization Resources |South Beauty Group’s structure has 2 divisions: head office functions and restaurant operations. | | |The head office manages the finances, HR, RD marketing, quality control of food supply and strategy of | | |the company. | |Individual restaurants manage its own operation, and a department specialise in managing and setting up | | |franchises. | |Physical Resources |As at 2007, South Beauty Group owns a total of 20 restaurants, 13 in Beijing, and 6 in Shanghai and 1 in| | |Chengdu. | | |Locations of restaurants are placed at office building in major cities in order to attract its target | | |customers. | |Has a central kitchen to prepare uncooke d raw material and main dish packets, and send to its various | | |restaurants for cooking. | |Technological |Establish its own CRM system to record customer information. We will write a custom essay sample on South Beauty Group Case Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page | | |Built an ERP system for purchasing process and to control key financial variables. | | |Uses remote conference system to enhance internal communication between all its restaurants. |Intangible Resources |Observations | |Human Resources |Waiters are trained at the company’s training center for a duration of 3 months. Restaurant managers are| | |to undertake a two years on-the-job training program. | | |Recruited Chinese executives from Coca-Cola and MacDonald’s. | | |Engage consulting firm to create new people management system to motivate workers. |Innovation Resources |Has an independent RD team to create new dishes. | | |Combines Chinese and Western cuisine and creates original new flavors. | | |Developing healthy and stylish cuisine. | |Reputational Resources |2007’s top 100 restaurants companies in China, ranked 72. | Capabilities |Functional Area |Capabilities | Distribution |Uses computer software to calculate the amount of raw materials used, the number of dishes sold and | | |check the stocks of materials. | |Human Resource |Employs managers from Coca-Cola and Macdonald’s | | |Engage consulting firm to create new people management system to motivate workers. | |Management Information System |Establish its own CRM system to record customer information. | |Built an ERP system for purchasing process and to control key financial variables. | | |Uses remote conference system to enhance internal communication between all its restaurants. | | Competitor analysis focuses on each company which a company directly competes. South Beauty Group positions itself as a high-end Chinese dinner segment, thus it does not compete directly with ordinary restaurants, fast food chain restaurants and hot pot restaurants. South Beauty Group focus on Sichuan cuisine, therefore it does not compete with other high-end restaurants in term of cuisine. Nonetheless, they are considered competitors. The main competitor is identified; it is the local fast food chain, Kungfu. Currently it has 200 restaurants, and it plans to open 2,000 restaurants by 2012, and establishing three logistics centers in China for raw material procurement, delivery and food processing. In this analysis, we look at the future objectives, current strategy, assumptions and capabilities of South Beauty, and the response of competitors. Future Objectives South Beauty Group seeks to expand its restaurant business domestically and internationally. Emphasis should be placed in its domestic market, which is to expand and create awareness locally, before expanding to the international market. There are risks involved, as expansion requires financing. Currently, South Beauty Group uses its earned profit to reinvest. They are seeking IPO to finance its future expansion. Current Strategy South Beauty Group positions itself as a high-end Chinese dinner segment. The current strategy is to continue creating new and innovative dishes to have competitive advantage over its competitors. They seek to venture to new businesses such as airline catering and to sell semi-cooked frozen food in retail outlets. These are ways to diversify its business. Assumptions South Beauty does not operate under a status quo; they seek to expand locally and to the international markets. Competitors will seek to improve and expand as well. South Beauty must be a market leader to venture into new markets and different businesses to outsmart competitors. Capabilities The strengths of South Beauty are having trained staff and its ability to come out with new and stylish dishes. The weakness is the lack of marketing in creating awareness among consumers. South Beauty Group must continue to build on its strengths, and improve its weakness by having more aggressive marketing strategy. South Beauty is ranked 72 among the Chinese catering industry. It is not a bad result, but there are rooms for improvement. Yum! Brands is ranked 1st in China’s catering industry, with annual revenues of more than RMB 11 billion (Ireland, Hoskisson and Hitt, 2011, p. 159). South Beauty has a big gap in term of the profit earned. Response Competitors will seek to expand and explore into other businesses. South Beauty should quicken its pace on its new businesses in airline catering and sell semi-cooked frozen food in retail outlets. The objective is to be ahead of its competitors. Question 3 Strengths Making use of technology to enhance the process is a wise choice and is necessary to provide an edge over competitors in many different areas, such as to track sales, procurements and store customers details will prove useful in the long run. South Beauty Group positions itself as a high-end Chinese dinner segment, thus it does not compete directly with ordinary restaurants, fast food chain restaurants and hot pot restaurants. South Beauty Group focus on Sichuan cuisine, therefore it does not compete with other high-end restaurants in term of cuisine. Trainings are procided for staff. Waiters are trained at the company’s training center for duration of 3 months. Restaurant managers are to undertake a two years on-the-job training program. South Beauty Group is able to recruit Chinese executives from Coca-Cola and MacDonald’s, proves that it has positions itself well to attract talents and managers. South Beauty Group has an independent RD team to create new dishes. Under tight assessment, only 2 percent of all new dishes are launched (Ireland, Hoskisson and Hitt, 2011, p. 156). Its cuisine combines Chinese and Western cuisine and creates original new flavors. It also develops healthy and stylish cuisine. Weaknesses The weakness lies in its marketing. South Beauty Group needs a more aggressive and consistent advertising campaigns. South Beauty Group is part of 2008 Beijing Olympics food catering provider. In doing so, it creates more customers’ awareness of South Beauty Group’s restaurants. As the Olympics caters to 13 million athletes, media reporters, support personal and other guests for a duration of 3 months, in which 30 percent is Chinese cuisine (Ireland, Hoskisson and Hitt, 2011, p. 163). This is a very good marketing aspect if they are able to provide good food and service. Not to mention that it will generate additional revenue, this will impact greatly on South Beauty Group balance sheet. Opportunities An opportunity is a condition in the general environment that if exploited effectively, helps a company achieve strategic competitiveness (Ireland, Hoskisson and Hitt, 2011, p. 35). China has the biggest population in the world, and it is a fast developing nation. Judging by the demographics and economics of China, and food being a necessity, it appears to be a good business venture. Annual expenditure per capita on restaurant meals increased from an estimate of USD65 in 2004 to USD105 in 2007. The figures in more advanced cities such as Shanghai and Beijing are higher up to five times national average. And South Beauty Group operates mainly in these two cities. South lay a part in 2008 Beijing Olympics as a Chinese cuisine provider. As a food supplier to Olympics Games, South Beauty Group will undergo a critical technical transition in terms of the food and process standardization and logistics capacity. South Beauty Group needs to upgrade their operations in order to cater to the large scale requirements of the Olympics Games. Through this transition, if successful, it will fare well for South Beauty Group’s position in China’s catering industry in the future (Ireland, Hoskisson and Hitt, 2011, p. 163,164). Threats A threat is a condition in the general environment that may hinder a company’s efforts to achieve strategic competitiveness (Ireland, Hoskisson and Hitt, 2011, p. 35). The threat lies in the legal aspect, whereby copiers enjoy local protection in cities which South Beauty Group has not entered. This is a serious issue, as branding is very important for any company, especially in the food catering industry. Innocent consumers are tricked into going these fake restaurants which may provide poor service, which in turn affects the reputation of South Beauty Group. Using porter 5 forces, we determine that the food catering industry has a very low barrier of entry. Competitor can come in any time with a low budget. The bargaining power of customers is high, as they have many choices even in terms of high-end dinner restaurants. Sichuan cuisine is South Beauty Group’s main focus, although not many high-end restaurants engage in using the similar cuisine, customers have choices of other cuisines such as Guangdong, Jiangsu and Zhejiang cuisines. Conclusion In conclusion, knowing the SWOT, South Beauty Group must continue to build on its strengths of using technology and have trained staff and experienced managers. Staff retention and attract more talents into the company is very important. South Beauty Group must exploit the different opportunities given, in order to gain competitive advantages over its competitors. The threat is a pressing issue, in term of the legal aspect in China. The company must continue to explore ways to protect its branding, such as entering into different markets in other cities, to get hold of its branding rights. The weakness lies in the marketing aspect, which South Beauty Group must be more aggressive in promoting its restaurants. It has to come out with a good marketing plan to build on its branding as high-end restaurants. Question 4 A business level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product market (Ireland, Hoskisson and Hitt, 2011, p. 90). There are five business level strategies, and from my analysis, South Beauty Group uses the differentiation strategy. This strategy has a board target in competitive scope, and focus on uniqueness in competitive advantage. The differentiation strategy is defined as an integrated set of actions taken to produce goods or services at an acceptable cost that customers perceive as being different in ways that are important to them (Ireland, Hoskisson and Hitt, 2011, p. 102). Taken from the case study Ireland, Hoskisson and Hitt 2011, Luo Yun explained that: We focused on brand differentiation to cater to a wide range of customers. Thus, South Beauty Group target business people aged 30-45 years. LAN Club targets successful businesspeople aged over 45 years. SUBU targets younger and more fashionable office workers (p. 56). The value chain is used to determine if a firm is able to link the activities required to create value by using the differentiation strategy (Ireland, Hoskisson and Hitt, 2011, p. 103). Below are the value-creating activities associated with differentiation strategy: |Primary Activities |Value Created |Analysis | |Inbound Logistics |Yes |Have 2 central kitchens (Beijing and Shanghai) to prepare uncooked raw material and main dish packets. | |Operations |Yes | Individual restaurants manage its own operation. |Outbound Logistics |Yes |Food menu are standardized mainly due to central kitchens. | |Marketing and Sales |No |In need of more aggressive and consistent advertising campaigns. | |Service |Yes |Trained Staff. | |Secondary Activities |Value Created |Analysis | |Procurement |Yes |System to track sales and procurements of raw materials | |Technological |Yes |Establish its own CRM system to record customer information. |Development | |Built an ERP system for purchasing process and to control key financial variables. | | | |Uses remote conference system to enhance internal communication between all its restaurants. | |Human Resources |Yes |Waiters are trained at the company’s training center for duration of 3 months. Restaurant managers are| |Management | |t o undertake a two years on-the-job training program. | | | |Recruited Chinese executives from Coca-Cola and MacDonald’s. | |Firm Infrastructure |Yes |South Beauty Group’s structure has 2 divisions: head office functions and restaurant operations. | | |The head office manages the finances, HR, RD marketing, quality control of food supply and strategy | | | |of the company. | | | |Each restaurant manages its own operation, and a department specialise in managing and setting up | | | |franchises. | The five forces of competition is used to explained how South Beauty Group uses differentiation strategy to position itself to earn above-average returns. |Function of Five Forces |Threat |Case Analysis | |Threat of New Entrants |High |Low barrier of entries, competitors are able to join the industry easily. |Bargaining Power of |Low |There are many suppliers, thus South Beauty Group is able to negotiate for better prices due to | |Suppliers | |its large orders | |Bargaining Po wer of Buyers |High |There are many restaurants, and customers have choices. | |(Customers) | | | |Product Substitutes |High |There are others Chinese cuisines not served in South Beauty Group’s chain of restaurants. Serves| | | |mainly Sichuan cuisines. | |Rivalry among Competing |High |There are many high-end Chinese restaurants. | |Firms | | | Using differentiation strategy, there is a risk that customers may decide that the price differential between the differentiator’s product and cost leader’s product is too large (Ireland, Hoskisson and Hitt, 2011, p. 105). In view of this, South Beauty Group may be offering differentiated features that exceed target customers’ need. South Beauty Group will be vulnerable to competitors if the competitors are able to offer a combination of features and prices that are in line with customers’ need (Ireland, Hoskisson and Hitt, 2011, p. 105). There is risk that the differentiated product becomes less valuable if imitation by competitors causes customers to perceive that they offer the same service and goods, but at a lower price (Ireland, Hoskisson and Hitt, 2011, p. 106). The customers’ experience may narrow their perceptions of the value of the differentiated features (Ireland, Hoskisson and Hitt, 2011, p. 106). Counterfeiting is another risk. Counterfeits may bear trademark that is identical to South Beauty Group. South Beauty Group spent highly on the restaurants interior design. They acknowledged that customers come to their restaurants not just for the food, but the ambience as well. They employ well-known interior designers to create different decoration for each restaurant, spending of an average USD 1 million for each restaurant. The luxury LAN club which targets high-end customers has a total investment of USD 13 million on the restaurant (Ireland, Hoskisson and Hitt, 2011, p. 156). Meal prices are more expensively priced to cover cost, and restaurants are placed in high-end office buildings. This combination develops the upper middle-class brand image (Ireland, Hoskisson and Hitt, 2011, p. 156). South Beauty Group has an independent RD team to create new dishes. Under tight assessment, only 2 percent of all new dishes are launched (Ireland, Hoskisson and Hitt, 2011, p. 156). Its cuisine combines Chinese and Western cuisine and creates original new flavors. It also develops healthy and stylish cuisine. South Beauty Group uses technology to further differentiate itself. They established its own CRM system to record customer information. They built an ERP system for purchasing process and to control key financial variables. They use remote conference system to enhance internal communication between all its restaurants. They use system to track sales and procurements of raw materials for better control of cost of raw materials. South Beauty Group must continue to differentiate herself and providing services and food products that create value for customers, in order to retain and attract more customers. Question 5 South Beauty Group has ventured into different segment to test the markets, which is the correct approach. Firstly, they cooperate with Air France and KLM Royal Dutch airlines to provide business travelers with South Beauty-branded Chinese dishes (Ireland, Hoskisson and Hitt, 2011, p. 156). Secondly, they planned to open 2 restaurants in Hong Kong and test the market in United Arab Emirates (Ireland, Hoskisson and Hitt, 2011, p. 165). They planned to have 30 restaurants in short term and 100 restaurants within three years. 35 restaurants will be located in china, and 65 in international market, in cooperation with partners in New York, Tokyo and other major cities (Ireland, Hoskisson and Hitt, 2011, p. 165). Thirdly, they plan to supply semi-processed food to retail outlets in the domestic market (Ireland, Hoskisson and Hitt, 2011, p. 165). This is a way to diversify its business of partially cooked frozen foods such as dumplings. Different flavors should be offered. To do this, South Beauty needs to expand its RD. Chengdu is the birthplace of Sichuan food, and it is perceived the Sichuan food offered is not as spicy as the original cuisine, thus not a genuine Sichuan food restaurant. But customers are pleased of South beauty’s wide range of innovative dishes (Ireland, Hoskisson and Hitt, 2011, p. 163). South Beauty needs to continue to improve their food and process standardization and central logistics capability. The 2008 Beijing Olympics will be a good test for South Beauty Group, testing the standardization and logistic capability. South Beauty must build on the experience in order to achieve quality logistics and standardization of products for future development. South Beauty must continue to engage itself in such international events. As international events such as the Olympics has a wide range of customer base in almost all countries. South Beauty can use the events as a stepping stone to create more awareness. South Beauty Group is able to achieve annual growth of 55%, and claim a niche market share of more than 7% (Ireland, Hoskisson and Hitt, 2011, p. 154). Thus it is able to fund its own growth plans by reinvesting its profits (Ireland, Hoskisson and Hitt, 2011, p. 166). This attracts the attention of private venture capitalists and investment banks such as Credit Suisse and Citibank, expressing interest in financing with South Beauty (Ireland, Hoskisson and Hitt, 2011, p. 166). There is plan to develop a franchising system to expand on its restaurant chain in China (Ireland, Hoskisson and Hitt, 2011, p. 165), South Beauty has an existing department specializing in franchising, and should build on it. One of South Beauty key strength lie in the RD department, which design new dishes. Under tight assessment, only 2 percent of all new dishes are launched (Ireland, Hoskisson and Hitt, 2011, p. 156). Its cuisine combines Chinese and Western cuisine and creates original new flavors. It also develops healthy and stylish cuisine. To order to have a competitive advantage, South Beauty must continue to create new and creative dishes. There is planning to go IPO. This is a big step in raising funds to finance all its operations and penetrating to new markets. From the analysis, the key weakness is in its marketing strategy. South Beauty Group needs a more aggressive and consistent advertising campaigns. As it expands and goes into other markets in different part of the cities or countries, creating awareness of its branding is equally important. In conclusion, to provide good and quality food is an advertisement by itself and the restaurants’ ambience will be a value added points to enhance customers’ experience.

Writing a Five Paragraph Essay Sample

Writing a Five Paragraph Essay SampleWhen writing a five paragraph essay, you may think that it is the same as writing a piece of regular essay. However, you should know that there are some differences between the five paragraph essays and a regular essay. A five-paragraph essay should be more organized and structured to keep the reader interested in reading your entire piece.One thing that you need to know when writing a five paragraph essay sample is that you need to analyze the paragraphs. The first paragraph of each paragraph needs to be interesting and should be very short and to the point. Once you have written the first paragraph, your next paragraph needs to be about the topic you have stated in the beginning of the article.The third paragraph is the part where you will begin to introduce yourself to the reader. This will be the main point that your readers are going to be talking about. You also need to create a conclusion in the last paragraph of your article. You need to g ive your readers the opportunity to get information on what you have just discussed.Your article needs to be not only informative but it also needs to be entertaining. As I already said, you will be using this article to explain what you want to say in your essay. If your essay is filled with important information, but if it is filled with funny sentences, your essay will not be a five paragraph essay.You will also want to keep in mind that you need to do something about grammar errors. The main point of the essay is to communicate with the reader so you do not want to make mistakes.You also need to use verbs in the right order. For example, instead of writing 'I look at the items', you would want to write 'I look at the items, on the table'. As you can see, using proper grammar and punctuation can be the difference between a good and a great essay.Now, I will show you the grammar rules you need to follow when writing a five paragraph essay. I will be using some examples from a typi cal essay. But you can use these same steps to rewrite the five paragraph essay sample.

Reedsy Helped Me Start My Own Indie Publishing Company

Reedsy Helped Me Start My Own Indie Publishing Company Reedsy Helped Me Start My Own Indie Publishing Company Christina Enquist shares her experience assembling the team of professionals that helped launch her debut novel, The Immundus - and her very own independent publishing company, Odolf Mingan Publishing.I was on safari, traversing my way through the rugged terrain of social media, seeking the elusive and coveted book editor. Not just any editor would do. I knew I had to have an editor with experience in editing young adult and science fiction, preferably someone who had edited bestsellers and award-winning novels.I tried reaching out to editors on Twitter and got some bites, but I was concerned about handing my manuscript over to a person whose qualifications I wasn’t sure of. It was then that I happened upon a Mark Dawson podcast where he talked all about Reedsy. I began to investigate Reedsy myself and was instantly hooked. Thus ended my safari, as I found a prize better than I imagined: an entire herd of talent.I knew that I had found my resource for top talent, one that cou ld support me in starting my indie publishing career. I didn’t have to worry about hiring full-time or even part-time employees. I could hire professionals per project/book by contracting them through Reedsy.I am gearing up to launch my debut young adult dystopian novel,  The Immundus. The story is set in the year 2828 in Domus, the world’s last remaining country. Domus’ population is dwindling as the result of a mysterious disease called allagine. When 16-year-old Nia is recruited by a research company pioneering a cure to allagine, she witnesses something she shouldn’t have. As she sets down a dangerous path that uncovers national secrets, Nia must decide not only what kind of person she wants to be, but how far she’s willing to go to save humanity.In order to make The Immundus the best it could be, I connected with professionals at different stages of my book’s development.EditingI contracted two editors to get my book ready for the pre sses. Katrina Diaz Arnold served as my developmental and line editor, while Parisa Zolfaghari worked as my copy editor and proofreader. Both of these women were wonderful to work with and provided exceptional feedback to help me shape my story and tighten the lines.For example, Katrina was instrumental in helping me determine where to end the book - not always a straightforward task when writing a trilogy. She also made me aware of areas where I needed more thought or dialogue so the reader could fully understand what’s going on - which is crucial in any novel with dense worldbuilding. "Working with a professional editor is crucial for any novel with dense worldbuilding." @cienquist Parisa added additional depth to my story: she not only provided copy edits to make sure my punctuation and grammar were appropriate, she also provided some of her own developmental recommendations - even adding a few more scenes to raise the stakes of the novel’s central conflict. Since I started working with the professionals I found on Reedsy, I have learned so much about the publishing industry and its standards: from learning about widows and orphans thanks to my copy editor, to understanding bleeds and crops from my designer, my team helped me acquire the knowledge I needed to become an indie publisher.The Immundus is available for pre-order on Amazon!Please share your thoughts, experiences, or any questions for Christina Enquist in the comments below!

Language in the Byzantine Empire

Language in the Byzantine Empire Constantinople, the new capital that Emperor Constantine developed in the East in the early fourth century CE, lay in a largely Greek-speaking area of the Roman Empire. That doesnt mean that before the Fall of Rome the emperors headquartered and the people living there were native Greek speakers or, even if they were, incompetent Latin speakers. Both languages, Greek and Latin, were part of the repertoire of the educated. Until recently, those who considered themselves educated might be native English speakers but could piece out a short passage of Latin in their literary reading and get by speaking French. Peter and Catherine the Great ushered in an era where the politically important, the nobility of Russia, knew the French language and literature as well as Russian. It was similar in the ancient world. Greek Culture Greek literature and themes dominated Roman writing until the mid-third century B.C., which is about a century after Alexander the Great had started the spread of Hellenism including the Greek Koine language throughout the vast areas that he had conquered. Greek was the language Roman aristocrats demonstrated to show their culture. They imported Greek pedagogues to teach their young. The important rhetorician of the first century BCE, Quintilian, advocated education in Greek  since Roman children would naturally learn Latin on their own. (Inst. Oratoria i.12-14) From the second century CE, it became common for the wealthy to send their already Greek-speaking, but native-Latin-speaking Roman sons to Athens, Greece for higher education. Latin Gaining in Popularity Before the division of the Empire first into the four parts known as the Tetrarchy under Diocletian in 293 CE and then into two (simply an Eastern and a Western section), the second century CE Roman Emperor Marcus Aurelius wrote his meditations in Greek, following the affectations popular with philosophers. By this time, however, in the West, Latin had gained a certain cachet. A bit later, a contemporary of Constantine, Ammianus Marcellinus (c. 330-395 CE), from Antioch, Syria, but living in Rome, wrote his history not in his familiar Greek, but in Latin. The first century CE Greek biographer Plutarch went to Rome to learn the language better. (p. 85 Ostler, citing Plutarch Demosthenes 2) The distribution was such that Latin was the language of the people to the west and north of a dividing line beyond Thrace, Macedonia, and Epirus down to northern Africa west of western Cyrenaica. In rural areas, the uneducated would not have been expected to know Greek, and if their native language were something other than Latin it might be Aramaic, Syriac, Coptic, or some other ancient tongue they might not even have known Latin well. Likewise on the other side of the dividing line, but with Greek and Latin reversed In the East, they probably knew Greek in rural areas, to the exclusion of Latin, but in urban areas, like Constantinople, Nicomedia, Smyrna, Antioch, Berytus, and Alexandria, most people needed to have some command of both Greek and Latin. Latin helped one advance in the imperial and military service, but otherwise, it was more a formality than a useful tongue, beginning at the start of the fifth century. Last of the Romans The so-called Last of the Romans, Constantinople-based Emperor Justinian (r. 527-565), who was an Illyrian by birth, was a native Latin speaker. Living about a century after the Edward Gibbon-driven date of 476 for the Fall of Rome, Justinian made efforts to regain sections of the West lost to European barbarians. (Barbarian was a term the Greeks had used to mean non-Greek speakers and which the Romans adapted to mean those who spoke neither Greek nor Latin.) Justinian may have been trying to retake the Western Empire, but he had challenges closer to home  since neither Constantinople nor the provinces of the Eastern Empire were secure. There were also the famous Nika riots and a plague (see Lives of the Caesars). By his time, Greek had become the official language of the surviving section of the Empire, the Eastern (or later, Byzantine) Empire. Justinian had to publish his famous law code, the Corpus Iuris Civile in both Greek and Latin. Greeks vs Romans This sometimes confuses people who think the use of the Greek language in Constantinople means the inhabitants thought of themselves as Greeks, rather than as Romans. Particularly when arguing for a post-5th-century date for the Fall of Rome, some counter that by the time the Eastern Empire stopped legally requiring Latin, the inhabitants thought of themselves as Greeks, not Romans. Ostler asserts that the Byzantines referred to their language as romaika (Romanish) and that this term was in use until the 19th century. In addition, the people were known as Rumi a term obviously much closer to Roman than Greek. We in the West might think of them as non-Romans, but that is another story. By the time of Justinian, Latin was not the common tongue of Constantinople, although it was still an official language. The Roman people of the city spoke a form of Greek, a Koine. Sources Chapter 8 Greek in the Byzantine Empire: The Major Issues Greek: A History of the Language and its Speakers, Second Edition, by Geoffrey Horrocks; Wiley:  © 2010.The Latin Language, by L. R. Palmer; University of Oklahoma Press: 1987.Ad Infinitum: A Biography of Latin, by Nicholas Ostler; Walker: 2007.

Public health policy Essay Example | Topics and Well Written Essays - 1000 words

Public health policy - Essay Example Insufficient sleep, untimely eating and excessive use of sugar-contained drinks and alcohols trigger obesity. Similarly, junk food and soft drinks, which are highly rich in sugar, are also increasing the number of obese persons in the United Kingdom. Boseley (2014) points out that more than 70 per cent of adults are either overweight or obese in England. In other words, the overweight are those who are more prone and vulnerable to obesity if they continue with the same style of eating habit and living style. Cancer, diabetes and heart diseases are the main potentials effects of obesity (Boseley, 2014a). Boseley (2014a) further explains that the causes of cancer, which include obesity, alcohol abuse and sugar intake, will increase the cancer cases which could reach 25 million a year over the period of next 20 years as warned by the World Health Organisation. Moreover, the cases of diabetes and heart diseases will also increase as many adults do not give much consideration to their health and related issues as well. Aggregately, their rise will put more burden on the United Kingdom’s health index and health expenditure as more and more patients will register their case and take essential medical care and treatment from the primary health care units and other health venues. Obesity and weight gain are closely linked with psychological ill health (Ternouth et al., 2009). Healthy body and mind are highly essential for performing routine personal, social and professional activities and these activities are only effectively performed if mind properly regulates the supply of energy and other food requirements of different body parts and at the same time maintains psychological balance by avoiding any disorder. However, recent food eating habits and modern lifestyle prompt obesity and weight gain which create problems for mind and also severely affect the psychological balance. This graph clearly demonstrates the growing level of obese